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Deal.ai › Sony › TVs
Sony
Sony XR77A95 L Smart Google 77" 4K UHD

Sony XR77A95 L Smart Google 77" 4K UHD

Best price now

$3,769.99at NeweggObserved at 7:46 AM

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Our take on the Sony XR77A95 L Smart Google 77" 4K UHD

The Sony A95L is Sony's 2023 flagship 77-inch 4K TV, built on a QD-OLED panel with Google TV. It is known for very high brightness for an OLED, wide color volume and strong processing, plus a premium price. At $3,769.99 at Newegg as of November 8, 2026, it sits near the low end of its recent range for a 77-inch QD-OLED.

Best forMovie and TV fans who watch in a dark or dim roomBuyers who want the brightest OLED picturePS5 and console gamersPeople who want Google TV built in
Pros
  • QD-OLED panel gives high brightness and wide color for an OLED
  • Excellent contrast with true blacks and wide viewing angles
  • Strong Sony processing and motion handling
  • Google TV with broad app support and casting
  • Four HDMI inputs, two of them HDMI 2.1 for 4K 120Hz gaming
Cons
  • Premium price, even at this discount
  • OLED risk of permanent burn-in from static logos and tickers
  • Peak brightness still below the brightest Mini-LED sets in a bright room
  • Heavy and needs a sturdy stand or wall mount
  • No ATSC 3.0 tuner on this model

Sony XR77A95 L Smart Google 77" 4K UHD prices at every store

  • NeweggNew

    In stock

    $3,769.99Free shippingObserved at 7:46 AM
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Store links may earn us a commission. Price via Klarna.

Sony XR77A95 L Smart Google 77" 4K UHD price history

Lowest price we've seen: $3,769.99 on Nov 8 at Newegg. Tracked across 1 store since Nov 8.

What reviewers say

Owners and professional reviewers rate the A95L among the best OLED TVs of its generation. They praise its brightness, color and processing, and most complaints are about price and burn-in worry rather than picture quality.

What people mention
  • BrightnessPraisedOwners say the QD-OLED panel is noticeably brighter than older OLEDs, which helps in a lit room.
  • ColorPraisedReviewers highlight wide, accurate color, especially in HDR movies.
  • PriceCriticisedBuyers call it expensive next to other 77-inch OLEDs, even on sale.
  • Burn-inMixedSome owners worry about static logos and game HUDs leaving marks over years.
  • GamingPraisedGamers report low input lag and smooth 4K 120Hz play on the HDMI 2.1 ports.
  • ReflectionsCriticisedThe glossy screen shows reflections in bright, sunlit rooms.

Specifications

Screen Resolution
3840x2160 (4K Ultra HD)Source
Smart TV
YesSource
Release Year
2023Source
Color
BlackSource
Screen Size (")

Questions and answers

Is the Sony A95L worth it over a cheaper OLED?
If you want the brightest OLED picture and Sony's processing, yes. If you mostly watch in a dark room, a cheaper OLED like the LG C-series gets close for less.
How does the A95L compare with the Sony A80L?
The A95L uses a QD-OLED panel and is brighter with wider color; the A80L is a standard OLED and costs less. The A95L also has better gaming features.
Does it support 4K 120Hz for PS5 and Xbox?
Yes. Two of its four HDMI ports are HDMI 2.1 and support 4K at 120Hz, plus variable refresh rate.
Is burn-in a real risk on this TV?
It is an OLED, so static logos, tickers and game HUDs can leave marks over long periods. Vary content and use the screen-off and pixel-refresh features to lower the risk.
What is in the box?
The TV, its stand, the back cover, a remote, batteries and a power cord. A wall mount and HDMI cables are not included.
When is it cheapest?
Large OLEDs usually drop around Black Friday and during spring clearance, as new models arrive. The current $3,769.99 at Newegg is already near its recent low.
Where is the Sony XR77A95 L Smart Google 77" 4K UHD cheapest?
At Newegg, for $3,769.99, as of our latest check.

Stores we've priced the Sony XR77A95 L Smart Google 77" 4K UHD at

  • Newegg deals and prices

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77.0
Source
Operating System
Google TVSource
Display
OLED, QD-OLEDSource