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Starbucks VIA Colombia is a medium-roast instant coffee made from 100% Arabica beans, microground so the powder keeps more of the bean's oils and flavor than ordinary spray-dried instant. Each single-serve stick dissolves in hot or cold water, so it works at a desk, on a hike or in a hotel room. Compared with plain supermarket instant, it tastes closer to brewed coffee, though it is still instant and not a match for a fresh pour-over. It suits people who want a decent cup with no equipment and don't mind paying more per cup than basic instant.
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Lowest price we've seen: $29.90 on Nov 10 at Turcamart.com. Tracked across 3 stores since Nov 10.
Reviewers generally rate VIA Colombia as one of the better instant coffees, praising its smooth, balanced medium roast and convenience. Complaints center on the premium cost per cup and a slightly thin body compared with brewed coffee.
Starbucks VIA Instant Colombia Coffee is an instant coffee with a rich, full-bodied flavor. It is a medium roast with a Colombia flavor profile, made from 100% Arabica beans.
The coffee is microground to preserve essential oils and flavor. It comes in individual-serving sticks.
