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Deal.ai › Hairitage
HAIRITAGE
Straight to It Flat Iron
HAIRITAGE

Straight to It Flat Iron

Best price now

$13.00at eBayObserved at 5:34 AM

49% under what the other stores charge

Compared across 4 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission.

Visit eBay

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Price facts

  • Lowest price today: $13.00 at eBay (checked Nov 9, 2026).
  • Checked at 4 stores.

Our take on the Straight to It Flat Iron

The HAIRITAGE Straight to It is a corded flat iron with 1-inch ceramic tourmaline plates and four heat settings up to 420°F. It covers the full range from fine 1A hair to coily 4C, and ionic plus tourmaline technology aims to cut frizz and add shine. The 9-foot swivel cord and 30-minute auto shut-off are practical touches you often only get on pricier irons. It suits people who want one iron for every hair type without paying for a digital display or extra bells and whistles.

Best forAll hair types, from fine to coilyLong or thick hair that needs a long cordTravelers, thanks to dual voltageFirst-time flat iron buyers
Pros
  • Four heat settings up to 420°F cover fine to coarse hair
  • 1-inch ceramic tourmaline plates glide and add shine
  • 9-foot 360° swivel cord reaches awkward outlets
  • Dual voltage for travel abroad
  • Auto shut-off after 30 minutes
  • 2-year warranty
Cons
  • Only four preset settings, no precise digital control
  • 1-inch plates are slow on very long or very thick hair
  • No heat-resistant mat or pouch beyond the sleeve
  • Corded only, so no cordless use

Straight to It Flat Iron prices at every store

  • WalmartNew

    In stock

    $25.48+ $6.99 shippingObserved at 5:34 AM
    Visit Walmart
  • eBayNew

    Availability unknownSold by vipoutlet (97.2% positive, 1,000,000 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $13.00Free shippingObserved at 5:34 AM
    Visit eBay
  • eBayOpen box

    Availability unknownSold by vipoutlet (97.2% positive, 1,000,000 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $13.00Free shippingObserved at 5:34 AM
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $35.00Free shippingObserved at 4:24 AM
    Visit Amazon
  • InstacartNew

    Out of stock

    $40.99+ $10.00 shippingObserved at 4:27 AM
    Visit Instacart

Store links may earn us a commission. Some prices via Klarna.

Straight to It Flat Iron price history

Lowest price we've seen: $25.48 on Nov 9 at Walmart. Tracked across 3 stores since Nov 9.

What reviewers say

Owner feedback is limited, but the iron is generally described as heating fast and straightening well across hair types. Complaints center on the coarse temperature steps and the small plates for long hair.

What people mention
  • Heat settingsMixedOwners like the top heat but wish there were finer steps between the four settings.
  • Plate sizeMixedThe 1-inch plates are praised for control near the roots but slow for long, thick sections.
  • ShinePraisedUsers say hair comes out smooth and glossy rather than dull.
  • Heat-upPraisedReviewers note it reaches working temperature quickly.
  • CordPraisedThe long swivel cord is called out as easy to manage.

Specifications

Temperature settings
4 temperature settings up to 420 FSource
Plate material
Ceramic tourmaline platesSource
Cord length
9 ft. cordSource
Cord swivel
360а swivelSource
Voltage

Questions and answers

What hair types is it for?
HAIRITAGE rates it for 1A through 4C hair. Use the lower settings for fine hair and the top 420°F setting for coarse or coily hair.
Does it have auto shut-off?
Yes. It powers down automatically after 30 minutes, which helps if you forget to unplug it.
Can I use it overseas?
It has dual voltage, so it works with a plug adapter in most countries. You may still need a converter for some outlets.
What comes in the box?
The flat iron and a heat sleeve. There is no mat or travel pouch included.
How wide are the plates?
The plates are 1 inch (2.5 cm) wide. That gives good control for short hair and bangs but takes more passes on long, thick hair.
Is it good for curly or coily hair?
Yes, the 420°F top setting is hot enough for 4C hair. Work in small sections and use a heat protectant.
Where is the Straight to It Flat Iron cheapest?
At eBay, for $13.00, 49% under what the other stores charge, as of our latest check.
Where can I buy the Straight to It Flat Iron?
4 stores we checked sell it, including eBay, Walmart, Instacart, Amazon.

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Buying guides that pick the Straight to It Flat Iron

  • Best affordable flat irons

Stores we've priced the Straight to It Flat Iron at

  • Walmart deals and prices
Dual voltageSource
Auto shut-off
Automatic shut-off after 30 minutesSource
Warranty
2-year warrantySource
Hair types
1A-4CSource
Size
2 Inch x 13.21 InchSource
Item weight
0.53 kgSource
Max. temperature
215.5 °CSource
Product dimensions
33.55 x 5.08 x 5.08 cm; 533 gSource
Plate Size
1 in (2.5 cm)
Tool Type
Flat Iron
Suitable Hair Type
All Hair Types
Plate Shape
Flat
Ceramic Technology
Yes
Heating Elem Highlights
Ceramic, Tourmaline
Heating Element Material
Ceramic tourmaline
Ionic Technology
Yes
Tourmaline Technology
Yes
Maximum Temperature
420 °F
Heat Up Time
Rapid heat, Fast heat
Heating Technology
Ceramic, Tourmaline