This is a plant-based mascara that combines instant lash definition with a serum meant to strengthen lashes over time. It uses black iron oxide for deep color and is formulated without parabens, synthetic fragrance, phthalates and mineral oil, and it is vegan and cruelty-free. The brand cites an 8-week study of 30 people showing up to 65% fuller-looking and 39% longer-looking lashes, plus a perception study where all 30 participants reported stronger lashes with less fallout. It suits shoppers who want a clean-formula mascara that also claims a lash-care benefit, though the small study size means the long-term results are worth treating as a claim rather than a guarantee.
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Rated 4.6 out of 5 across more than 2,100 ratings, so most buyers are positive. Reviewers tend to praise the length and definition it gives and the clean ingredient list.
This is a plant-based, serum-infused mascara that lifts and defines lashes right away. It is also made to strengthen lashes over time. Black Iron Oxide coats lashes in an extremely black shade.
In an 8-week clinical study with 30 people, the mascara was shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes. In an 8-week consumer perception study with 30 people, 100% felt their lashes were stronger with less fallout. 100% also felt their lashes were dramatically longer, both instantly and after 8 weeks.
The formula is dermatologist-tested, cruelty-free and vegan. It is made without parabens, formaldehyde, synthetic fragrance, gluten, PEGs, phthalates, propylene glycol, mineral oil, coal tar or microbeads. Over 2,500 ingredients are restricted, including the 1,400+ banned in the E.U.
