This is a self-tanning lotion built around anti-aging claims: it darkens skin without UV exposure while promising a softer look to stretch marks, cellulite and fine lines. The formula leans on plant oils such as borage seed, myrrh and geranium for antioxidants and moisture. Intensity builds with repeated use, so you control how deep the tan goes. It suits people who want a gradual, skincare-minded tan rather than a one-coat instant bronzer, and it competes with gradual tanners on the care ingredients rather than on speed.
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Lowest price we've seen: $19.99 on Nov 13 at eBay. Tracked across 15 stores since Nov 13.
Ratings are strong overall, and buyers describe a natural-looking tan that develops evenly with repeated use. The recurring notes are the gradual buildup and the need to prep skin well.
This sunless tanning lotion gives skin a natural-looking tan without UV exposure. It is made with plant oils including borage seed, jojoba, rosehip, sweet almond and sunflower seed oil, along with antioxidant-rich essential oils such as myrrh and geranium. The tan can help conceal the look of stretch marks, cellulite, fine lines, acne scars, uneven skin tone, hyper-pigmentation, varicose veins and blemishes.
The formula is free from harsh chemicals, synthetic fragrances and artificial colorants. It is vegan, cruelty-free, made in the USA and suitable for all skin types, including sensitive skin. It is made for men and women of all ages.
To use, exfoliate and then wash your skin. Work a modest amount of lotion into one section at a time, and use it sparingly on elbows, knees, ankles and the backs of your hands. Let it air dry for about 10-15 minutes, and wash your hands afterward or wear a glove. Wait at least 8 hours before showering. You can build a deeper tan by applying it again, and the tan fades faster if you exfoliate more often.
