Superior 3-Piece Zero Twist Cotton Towel Set
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A 3-piece cotton towel set from Superior in a zero-twist weave, sold as one bath towel (30" x 54"), one hand towel (16" x 30") and one washcloth (13" x 13"). Zero-twist loops are spun looser than standard twisted cotton, which makes the towels feel smoother and softer out of the pack and helps them dry faster, at some cost in loft and durability. It is OEKO-TEX Standard 100 certified and has hemmed edges and hanging loops. At $24.49 at JCPenney as of November 5, 2026, it is the only new price listed and sits at the low end of what a three-piece cotton set costs.
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Lowest price we've seen: $24.49 on Nov 6 at JCPenney. Tracked across 2 stores since Nov 6.
Owners of zero-twist cotton towels generally describe them as soft and fast-drying, and note they are lighter and less absorbent-feeling than thick plush terry. Long-term reports on this weave mention some shedding and loop snags.