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Big Ego is tarte's volumizing mascara, built around a soft fiber formula with biotinoyl tripeptide-1 and glycerin to condition lashes while it lifts and curls. It is ophthalmologist and dermatologist tested, hypoallergenic, vegan and free of sulfates, parabens, gluten and mineral oil, and tarte claims 16 hours of wear. The best new price is $15.00 at Kohl's as of November 8, 2026, with 4 stores selling it new.
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Lowest price we've seen: $11.00 on Nov 8 at tarte cosmetics. Tracked across 14 stores since Nov 8.
With 4,500 ratings averaging 4 out of 5, most buyers like the volume and curl and find it comfortable on sensitive eyes. A minority say it clumps or flakes after a few hours and that the tube dries out quickly.
There are almost no limits to what a mascara can do for your eyes. This is a completely sulfate-free product.
