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The TCL NXTFRAME is a 55-inch 4K QLED smart TV built to look like framed art when it is not showing a picture. It has a matte anti-glare screen, a white flat frame, and a slim 1.1-inch profile, plus Google TV with Google Assistant, Alexa and Siri support. It runs at 60 Hz, which is fine for movies and shows but not a gaming-first panel. It is a niche pick for a living room where the TV stays visible, not a value-driven mainstream set.
Lowest price we've seen: $697.99 on Nov 8 at Electronic Express. Tracked across 1 store since Nov 8.
Owners rate it 4.5 out of 5 across 586 ratings, and the praise centers on the framed look and the matte screen. Complaints tend to be about the 60 Hz panel and the price premium over a standard QLED.
