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Deal.ai › The Company Store › Blankets
The Company Store
The Company Store Premium LoftAIRE Down Alternative

The Company Store Premium LoftAIRE Down Alternative

Best price now

$104.00at The Company StoreObserved at 11:43 PM

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Our take on the The Company Store Premium LoftAIRE Down Alternative

The Premium LoftAIRE Down Alternative is a 50 by 60 inch throw from The Company Store, filled with synthetic down alternative and wrapped in a cotton shell. It is a mid-weight, machine-washable throw sized for a sofa or the foot of a bed rather than a full bed cover. Its GRS recycled-content certification is a plus for shoppers avoiding virgin fill. At $104 at The Company Store as of November 7, 2026, it sits at its only listed new price, so there is no cheaper store to compare against right now.

Best forSofa and armchair throwsAllergy-sensitive households avoiding real downCold sleepers who want a washable layerGift buyers wanting a certified recycled fill
Pros
  • Down-alternative fill gives down-like loft without feathers
  • Cotton shell feels breathable and soft against skin
  • Machine washable, unlike most real down throws
  • GRS certification confirms recycled content in the fill
  • 50 by 60 inch size suits a couch or a twin bed foot
Cons
  • Synthetic fill compresses faster than real down over years
  • Only one store lists it, so no price competition
  • $104 is high for a single throw
  • Loft may need fluffing after each wash

The Company Store Premium LoftAIRE Down Alternative prices at every store

  • The Company StoreNew

    In stock

    $104.00Observed at 11:43 PM
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Store links may earn us a commission. Price via Klarna.

The Company Store Premium LoftAIRE Down Alternative price history

Lowest price we've seen: $104.00 on Nov 8 at The Company Store. Tracked across 1 store since Nov 8.

What reviewers say

Owner feedback on The Company Store's LoftAIRE down-alternative bedding generally praises the softness and warmth for the weight. Some note the fill settles with repeated washing.

What people mention
  • WarmthPraisedOwners say it traps warmth well for a synthetic throw without feeling bulky.
  • SoftnessPraisedThe cotton shell is described as smooth and comfortable against skin.
  • Fill durabilityMixedSome owners report the alternative fill settling or clumping after several washes.
  • WashabilityPraisedBuyers like that it goes in a home washer instead of needing a down cleaner.

Specifications

Width (")
50.0Source
Shape
RectangularSource
Monochrome or Multicolored
Monochrome, MulticoloredSource
Color
WhiteSource
Quantity in Pack (pcs)

Questions and answers

Is this throw warm enough for winter?
It is a mid-weight throw, warm enough for couch use and cool bedrooms. For outdoor or unheated use, layer it with a heavier blanket.
Can I machine wash it?
Yes. The down-alternative fill and cotton shell are machine washable. Use a gentle cycle and tumble dry low, fluffing it to restore loft.
Is it good for people with down allergies?
Yes. The fill is synthetic, so it avoids the feathers that trigger down allergies.
What size is it?
It measures 50 by 60 inches, a throw size for a sofa, chair or the foot of a bed. It is not a full bed cover.
Is the fill actually recycled?
The throw carries GRS (Global Recycled Standard) certification, which verifies recycled content in the fill.
When is the best time to buy?
The Company Store runs seasonal bedding sales, often around major holidays. At $104 as of November 7, 2026, it is the only new price listed, so watch for markdowns.
Where is the The Company Store Premium LoftAIRE Down Alternative cheapest?
At The Company Store, for $104.00, as of our latest check.

Stores we've priced the The Company Store Premium LoftAIRE Down Alternative at

  • The Company Store deals and prices

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1Source
Material
CottonSource
Length (")
60.0Source