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Deal.ai › Too Faced › Concealers
Too Faced
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

2.7(2,500 ratings)

Best price now

$34.00at Macy'sChecked 11 h ago

Compared across 8 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $34.00 at Macy's on Nov 9.
  • Checked at 8 stores.

Our take on the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

A liquid concealer from Too Faced's Born This Way line, built for medium, buildable coverage with a luminous finish. It carries hydrating ingredients like hyaluronic acid, squalane and aloe leaf extract, and it is waterproof and vegan. The tube is small at 5 ml, so it runs out faster than full-size concealers from rivals. Reception is weak: 2.7 out of 5 from about 2,500 ratings, with complaints centering on creasing, poor coverage and the applicator.

Best forShoppers wanting a dewy, light-reflecting under-eye lookDry or normal skin that needs hydrationQuick touch-ups on the goAnyone avoiding animal-tested cosmetics
Pros
  • Luminous finish brightens dull under-eyes
  • Hyaluronic acid, squalane and aloe keep the formula hydrating
  • Waterproof and vegan
  • Serum-light texture blends easily
  • Buildable medium coverage
Cons
  • Small 5 ml tube runs out quickly
  • Reviewers report creasing and settling into fine lines
  • Coverage is too sheer for dark circles and blemishes
  • Applicator divides opinion
  • Limited shade range in some markets

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer prices at every store

  • Too Faced CosmeticsNew

    In stock

    $34.00Checked 11 h ago
    Visit Too Faced Cosmetics
  • Ulta BeautyNew

    In stock

    $34.00Checked 11 h ago
    Visit Ulta Beauty
  • Macy'sNew

    In stock

    $34.00Checked 11 h ago
    Visit Macy's
  • NordstromNew

    In stock

    $34.00Checked 11 h ago
    Visit Nordstrom
  • HSNNew

    In stock

    $34.00Checked 11 h ago
    Visit HSN
  • Kohl'sNew

    In stock

    $34.00Checked 11 h ago
    Visit Kohl's
  • GoSupps BeautyNew

    In stock

    $69.99Checked 11 h ago
    Visit GoSupps Beauty
  • DoorDashNew

    Out of stockSold by Macy's

    $34.00Checked 11 h ago
    Visit DoorDash

Also available at

  • eBayCheck price at eBay
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  • PoshmarkCheck price at Poshmark
  • QVCCheck price at QVC
  • WhatnotCheck price at Whatnot

Store links may earn us a commission.

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer price history

Lowest price we've seen: $12.00 on Nov 9 at Whatnot. Tracked across 12 stores since Nov 9.

What reviewers say

  • 2.7 / 52,500 ratings

Ratings are low overall. Owners like the glow and the hydrating feel, but many say it creases, separates and does not cover enough for the claims.

What people mention
  • CoverageCriticisedBuyers say it hides far less than expected for a medium-coverage concealer.
  • CreasingCriticisedMany report it settling into fine lines and creasing under the eyes.
  • FinishPraisedFans like the luminous, dewy look it gives the under-eye area.
  • HydrationPraisedThe serum-like formula feels comfortable and not drying.
  • ApplicatorMixedSome find the applicator handy, others say it dispenses too much or is awkward.
  • LongevityCriticisedSeveral owners say it fades or separates before the end of the day.

About the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

If you want to cover up pimples, birthmarks, or other unwanted things, then a concealer is the way to go. This product was not tested on animals.

Specifications

Coverage
Medium - Buildable
Finish
Luminous
Form
Liquid
Skin Concern Targets
Dark Circles, Imperfections, Signs of fatigue
Subtype
Concealer
Type
Concealer
Undertone
Neutral (Pecan), Neutral (Light Beige)

Questions and answers

Is it good for dark circles?
Only for mild shadowing. Reviewers with pronounced dark circles say the coverage is too sheer and it creases instead.
Does it work on oily skin?
It is aimed at all skin types, but the luminous finish and hydrating oils suit dry to normal skin better. Oily under-eyes may see it slide.
Is it waterproof?
Yes, the formula is labeled waterproof. It still needs setting powder for all-day wear, according to owners.
How does it compare with the original Born This Way concealer?
This version is lighter and more illuminating. The original offers fuller coverage and a more matte look, which suits blemishes better.
What shades are available?
Too Faced sells it in a range of neutral and warm tones, including Light Beige and Pecan. Check the undertone before buying, since the luminous finish shifts color slightly.
Is it vegan and cruelty-free?
Yes, it is vegan and not tested on animals.
Where is the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer cheapest?
At Macy's, for $34.00, as of our latest check.
What do buyers say about the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer?
Rated 2.7 out of 5 from 2,500 ratings.
Where can I buy the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer?
12 stores we checked sell it, including Too Faced Cosmetics, Ulta Beauty, Macy's, Nordstrom, DoorDash.

Stores we've priced the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer at

  • doordash.com deals and prices
  • HSN deals and prices
  • Kohl's deals and prices
  • Macy's deals and prices
  • nordstrom.com deals and prices
  • QVC deals and prices
  • Too Faced Cosmetics deals and prices
  • Ulta Beauty deals and prices
  • Whatnot deals and prices

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Sun Protection
SPF 0
Skin Benefit
Hydrating
Tint Effect
Color-Correcting
Effect
Smoothing, Illuminating
Formula
Waterproof
Free Of
Vegan
Contains
Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract, Squalane
Application Method
Unique, exclusive applicator
Skin Type
All Skin Types
Typical Users
Unisex
Age Range
Adult
Texture
Serum-light, Buttery
Volume
5.0 ml
Weight
0.16 oz
Packaging Type
Container
Weight (oz)
0.16Source
Content
Hyaluronic Acid, Coconut OilSource