Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Concealers
Tower 28
Tower 28 Swipe Serum Concealer

Tower 28 Swipe Serum Concealer

Best price now

$24.00at AmazonChecked 3 h ago

Compared across 4 stores. Prices are checked against each store and labelled with when. As an Amazon Associate, Deal.ai earns from qualifying purchases.

Visit Amazon

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Lowest price today: $24.00 at Amazon (checked Nov 10, 2026).
  • Checked at 4 stores.

Our take on the Tower 28 Swipe Serum Concealer

Tower 28 Swipe Serum Concealer is a liquid concealer that leans on skincare: it is built around 82% skincare ingredients with 24-hour hydration and a medium, buildable coverage in a natural finish. It comes in 36 shades, is vegan, non-comedogenic and free of fragrance, parabens and sulfates, and it is rated for up to 16 hours of wear. That puts it closer to a hydrating serum-concealer than to the matte, full-coverage concealers it competes with, so it suits people with dry or sensitive skin and lighter under-eye concerns more than anyone chasing opaque coverage. Reviewers tend to like how it sits under the eyes without creasing or looking cakey, while those who want to hide strong dark circles often find the coverage too sheer and the wear shorter than claimed.

Best forDry or dehydrated under-eyesSensitive, fragrance-free routinesEveryday no-makeup makeup looksShoppers who want skincare in their concealer
Pros
  • 82% skincare ingredients with 24-hour hydration claim
  • Natural finish that looks like skin
  • 36 shades, including many olive and deep tones
  • Fragrance-free, non-comedogenic and vegan
  • Medium coverage that builds without turning cakey
Cons
  • Medium coverage struggles with very dark circles
  • Some owners report creasing after several hours
  • Thin, watery texture can be hard to control
  • Not the choice for full-coverage or matte looks

Tower 28 Swipe Serum Concealer prices at every store

  • SephoraNew

    In stock

    $24.00+ $6.95 shippingChecked 3 h ago
    Visit Sephora
  • Kohl'sNew

    In stock

    $24.00+ $8.95 shippingChecked 3 h ago
    Visit Kohl's
  • eBayPre-owned

    Availability unknownSold by bandbdistribution (97.3% positive, 35 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $15.99+ $4.99 shippingChecked Nov 8
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $24.00Checked 3 h ago
    Visit Amazon

Also available at

  • eBayCheck price at eBay

Store links may earn us a commission. Some prices via Klarna.

Tower 28 Swipe Serum Concealer price history

$24.00$23.00
Nov 9Nov 10

Lowest price we've seen: $23.00 on Nov 10 at eBay; highest $24.00 on Nov 9. Tracked across 4 stores since Nov 9.

What reviewers say

Reviewers generally praise the hydrating, skin-like finish and the shade range, and many with dry under-eyes say it does not crease or look dry. Criticism centers on coverage and wear: people with pronounced dark circles say it is too sheer, and some find it settles into fine lines by the end of the day.

What people mention
  • CoverageMixedMany like the buildable medium coverage, but those with dark circles say it does not hide enough.
  • HydrationPraisedOwners with dry under-eyes say it feels moisturizing and does not look dry or tight.
  • CreasingCriticisedSome wearers report it settling into fine lines and creasing after a few hours.
  • Shade rangePraisedReviewers call out the 36 shades, especially the olive and deeper tones that are hard to find elsewhere.
  • Wear timeMixedSome say it lasts a full day, while others find it fades well before the claimed 16 hours.
  • TextureMixedThe thin serum texture feels light to some and runny and hard to control to others.

About the Tower 28 Swipe Serum Concealer

Say goodbye to dark circles with this high-coverage concealer. This concealer is dermatologically tested – safe and effective for all skin types.

Specifications

Long Wear
16-hr Long WearSource
Shade Range
36 seamless shadesSource
Skincare Ingredients
82% skincare ingredientsSource
Coverage
MediumSource

Questions and answers

Is this concealer good for dark circles?
It helps with mild shadows and puffiness, but the medium coverage is not enough for very dark circles. People with strong discoloration usually layer it or pair it with a color corrector.
How does it compare with Tower 28's other complexion products?
It is the brand's hydrating, skincare-forward concealer, so it is lighter in coverage and more dewy than a classic full-coverage concealer. It suits the same sensitive-skin audience as the rest of the line.
Will it crease under the eyes?
Some wearers do see creasing after several hours, especially in fine lines. Using a thin layer and setting lightly with powder reduces it for most people.
Is it suitable for sensitive or acne-prone skin?
The formula is fragrance-free, non-comedogenic and dermatologically tested, and it is widely used by people with sensitive skin. Patch testing is still wise if you react easily.
What shades does it come in?
It comes in 36 shades across light, medium, tan and deep ranges, with olive-friendly options. Matching to your under-eye tone rather than your face shade gives the most natural result.
How much product is in the tube?
It holds 1 fl oz (30 ml), which is generous for a concealer and lasts a long time with daily use.
Where is the Tower 28 Swipe Serum Concealer cheapest?
At Amazon, for $24.00, as of our latest check.
Where can I buy the Tower 28 Swipe Serum Concealer?
4 stores we checked sell it, including Kohl's, Sephora, Amazon, eBay.

Shoppers also compared

  • N
    NARS Radiant Creamy Concealer
    NARS Radiant Creamy Concealer
  • N
    NARS Soft Matte Complete Concealer
    NARS Soft Matte Complete Concealer
  • D
    Dior Forever Skin Correct Concealer
    Dior Forever Skin Correct Concealer
  • H
    Hourglass Vanish Airbrush Concealer
    Hourglass Vanish Airbrush Concealer
  • T
    The Face Pencil
    The Face Pencil
  • H
    HUDA BEAUTY #FauxFilter Luminous Matte Concealer
    HUDA BEAUTY #FauxFilter Luminous Matte Concealer
  • E
    e.l.f. Soft Glam Satin Concealer
    e.l.f. Soft Glam Satin Concealer
  • K
    Kosas Revealer Concealer
    Kosas Revealer Concealer

Buying guides that pick the Tower 28 Swipe Serum Concealer

  • Best concealers

Stores we've priced the Tower 28 Swipe Serum Concealer at

  • Kohl's deals and prices
  • Sephora deals and prices

More concealers

  • C
    Clinique Even Better All-Over Concealer + Eraser
    Clinique Even Better All-Over Concealer + Eraser
  • D
    DUNDAS Beauty Undercover Enhancer Concealer
    DUNDAS Beauty Undercover Enhancer Concealer
  • L
    Laura Geller Cancel-n-Conceal Skin Perfector
    Laura Geller Cancel-n-Conceal Skin Perfector
  • F
    Fenty Beauty by Rihanna Pro Filt'r Instant Retouch Concealer
    Fenty Beauty by Rihanna Pro Filt'r Instant Retouch Concealer
  • B
    Bobbi Brown Skin Full Cover Concealer
    Bobbi Brown Skin Full Cover Concealer
  • L
    Laura Mercier Real Flawless Weightless Perfecting Concealer
    Laura Mercier Real Flawless Weightless Perfecting Concealer
  • M
    MAC Studio Fix 36HR Smooth Angles Concealer
    MAC Studio Fix 36HR Smooth Angles Concealer
  • Y
    Yves Saint Laurent Radiant Touch Touche Éclat
    Yves Saint Laurent Radiant Touch Touche Éclat
Formulation
LiquidSource
Finish
Natural FinishSource
Size
1 fl oz/30 mlSource
Long-wear
up to 16-hour long-wearSource
Hydration
24-hour hydrationSource
Vegan
This product is veganSource
Free From
free of parabens, sulfates, and fragranceSource
Non-Comedogenic
Non-ComedogenicSource