Is $44.99 a good price for the TRU Electric Milk Frother?

It is the best new price found across four stores as of November 8, 2026, and sits at the low end of its recent range. Waiting is unlikely to save much unless a holiday sale appears.

Does it work with oat, almond or soy milk?

Yes, it is rated for non-dairy options as well as dairy milk. Non-dairy milks often foam less, so use the higher speed setting and barista-style versions for best results.

How much milk can it froth at once?

The jug holds 10 oz, enough for one large latte or two small drinks. It can heat 10 oz without frothing.

Can it make cold foam?

Yes, it has cold and hot modes. Cold mode whisks without heating for iced drinks.

The jug has a nonstick interior and the whisk is magnetic and removable. Wipe or rinse by hand and avoid abrasive scrubbers to protect the coating.

Does it shut off automatically?

Yes, it stops on its own when the frothing cycle finishes, so you can walk away.

Where is the TRU Electric Milk Frother cheapest?

At Target, for $44.99, as of our latest check.

What do buyers say about the TRU Electric Milk Frother?

Rated 3.6 out of 5 from 48 ratings.

Where can I buy the TRU Electric Milk Frother?

8 stores we checked sell it, including Target, Walmart, Kohl's, Wayfair, Mathis Home.

TRU Electric Milk Frother

Best price now

$44.99at TargetObserved at 11:38 PM

Compared across 4 stores. Prices are checked against each store and labelled with when.

Visit Target

TRU Electric Milk Frother

Best price now

$44.99at TargetObserved at 11:38 PM

Compared across 4 stores. Prices are checked against each store and labelled with when.

Visit Target

Ask our agent about this product

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Our take on the TRU Electric Milk Frother

The TRU Electric Milk Frother is an automatic countertop frother that heats and whisks milk for lattes, cappuccinos and hot chocolate. It holds 10 oz, runs on a one-touch control with three speed settings, and shuts off on its own when frothing finishes. The nonstick jug and magnetic whisk are easy to clean, and the stainless steel body suits most kitchens. At $44.99 at Target as of November 8, 2026, it sits at the low end of its recent range, with four stores listing it new.

Best forDaily latte and cappuccino drinkersSmall kitchens with limited counter spacePeople who froth dairy and non-dairy milkGift buyers wanting an automatic frother under $50

Pros

Automatic one-touch operation with automatic shut-off
Heats and froths cold or hot in one jug
Three speed settings for different foam textures
Nonstick interior and removable magnetic whisk simplify cleaning
Compact footprint at about 6.8 inches tall

Cons

3.6 out of 5 from 48 ratings is a middling score
10 oz capacity makes only one or two servings at a time
Electric coil heating can be slower than expected
Nonstick coating needs gentle hand washing to last

TRU Electric Milk Frother prices at every store

TargetNew
In stock
$44.99Observed at 11:38 PM
Visit Target
WalmartNew
In stockSold by Select Brands
$44.99Observed at 11:38 PM
Visit Walmart
Kohl'sNew
In stock
$50.39Observed at 11:38 PM
Visit Kohl's
WayfairNew
In stock
$53.99Observed at 11:38 PM
Visit Wayfair

Also available at

Mathis HomeCheck price at Mathis Home
QVCCheck price at QVC
RueLaLaCheck price at RueLaLa
Select BrandsCheck price at Select Brands

TRU Electric Milk Frother price history

Lowest price we've seen: $44.99 on Nov 8 at Target. Tracked across 9 stores since Nov 8.

What reviewers say

3.6 / 548 ratings

Ratings are mixed at 3.6 out of 5 from 48 buyers. Owners like the convenience of one-button hot froth and the easy-clean nonstick jug, but some report weaker foam or slower heating than expected.

What people mention

Foam qualityMixedSome owners get thick foam, while others find it thin, especially with non-dairy milk.
Ease of cleaningPraisedThe nonstick interior and magnetic whisk come out easily for rinsing.
Heating speedCriticisedSeveral buyers say it takes longer to heat milk than the listing suggests.
Build qualityMixedThe stainless body feels solid, but a few owners report the nonstick coating wearing over time.
CapacityMixed10 oz is fine for one drink but too small for making several cups at once.

Specifications

Capacity: 10 oz
Manual Or Automatic: Automatic
Frothing Method: Magnetic whisk (removable emulsifier is magnetic)
Heating Capability: Yes
Frothing Capacity: 10 oz
Steaming Capacity: 10 oz (without frothing), 300 mL (without frothing)
Frothing Time: In a matter of minutes

Questions and answers

Is $44.99 a good price for the TRU Electric Milk Frother?: It is the best new price found across four stores as of November 8, 2026, and sits at the low end of its recent range. Waiting is unlikely to save much unless a holiday sale appears.
Does it work with oat, almond or soy milk?: Yes, it is rated for non-dairy options as well as dairy milk. Non-dairy milks often foam less, so use the higher speed setting and barista-style versions for best results.
How much milk can it froth at once?: The jug holds 10 oz, enough for one large latte or two small drinks. It can heat 10 oz without frothing.
Can it make cold foam?: Yes, it has cold and hot modes. Cold mode whisks without heating for iced drinks.
How do I clean it?: The jug has a nonstick interior and the whisk is magnetic and removable. Wipe or rinse by hand and avoid abrasive scrubbers to protect the coating.
Does it shut off automatically?: Yes, it stops on its own when the frothing cycle finishes, so you can walk away.
Where is the TRU Electric Milk Frother cheapest?: At Target, for $44.99, as of our latest check.
What do buyers say about the TRU Electric Milk Frother?: Rated 3.6 out of 5 from 48 ratings.
Where can I buy the TRU Electric Milk Frother?: 8 stores we checked sell it, including Target, Walmart, Kohl's, Wayfair, Mathis Home.