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Deal.ai › Ulta Beauty › Face Primers
Ulta Beauty
Ulta Beauty Collection Soft Blur Face Primer

Ulta Beauty Collection Soft Blur Face Primer

4.3(782 ratings)

Best price now

$6.32at mercari.comChecked 2 h ago

Compared across 3 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $6.32 at mercari.com (checked Nov 10, 2026).
  • Checked at 3 stores.

Our take on the Ulta Beauty Collection Soft Blur Face Primer

The Ulta Beauty Collection Soft Blur Face Primer is a 1 fl oz silicone-based primer that mattifies and blurs pores before makeup. It is cruelty-free and aimed at oily and combination skin that wants a smoother, less shiny base. It sits at the budget end of the primer aisle, so it competes with drugstore blur primers rather than high-end ones. With 4.3 out of 5 from 782 ratings, most buyers find it does its job without fuss.

Best forOily and combination skinShine control under foundationSmoothing visible poresShoppers who want a simple, cruelty-free primer
Pros
  • Mattifies and reduces shine through the day
  • Blurs the look of pores and fine texture
  • Silicone texture helps foundation glide on
  • Cruelty-free formula
  • Widely available and easy to repurchase
Cons
  • Silicone-heavy feel is not for everyone
  • Can pill under some water-based foundations
  • May feel drying on dry or dehydrated skin
  • Little skincare benefit beyond blurring

Ulta Beauty Collection Soft Blur Face Primer prices at every store

  • mercari.comNew

    Availability unknown

    $6.32Checked 2 h ago
    Visit mercari.com
  • DoorDashNew

    Availability unknownSold by Ulta Beauty

    $7.00Checked 2 h ago
    Visit DoorDash
  • GoSupps BeautyNew

    Availability unknown

    $29.99Checked 2 h ago
    Visit GoSupps Beauty

Also available at

  • PoshmarkCheck price at Poshmark
  • Ulta BeautyCheck price at Ulta Beauty
  • WhatnotCheck price at Whatnot

Ulta Beauty Collection Soft Blur Face Primer price history

Lowest price we've seen: $4.00 on Nov 10 at Whatnot. Tracked across 6 stores since Nov 10.

What reviewers say

  • 4.3 / 5782 ratings

Buyers rate it well for shine control and pore blurring, and many say foundation sits smoother over it. The main complaints are the silicone texture and pilling under certain foundations.

What people mention
  • Shine controlPraisedBuyers say it keeps oily areas matte for most of the day.
  • Pore blurringPraisedMany say pores and fine lines look softer once it is applied.
  • TextureMixedSome like the smooth silicone slip; others find it slippery or heavy.
  • PillingCriticisedSeveral buyers report it balls up under certain foundations.
  • DrynessCriticisedThose with dry skin say it can leave the face feeling tight.

Specifications

Sustainability
Cruelty-free
Volume
1 fl oz

Questions and answers

Is this primer good for oily skin?
Yes. It is made to mattify and control shine, so oily and combination skin get the most from it. Very dry skin may find it too matte.
Does it work with water-based foundation?
Silicone primers can pill under some water-based foundations. Let it set for a minute and use a thin layer, or pair it with a silicone-based foundation.
Does it have sunscreen?
No. It is a makeup primer only, so wear a separate SPF underneath if you need sun protection.
Is it cruelty-free?
Yes. Ulta Beauty lists the Soft Blur Face Primer as cruelty-free.
How much product do you get?
The tube holds 1 fl oz, which is a standard primer size and lasts several months with daily use.
Can I wear it alone without foundation?
You can. It gives a soft-focus, matte finish on bare skin, though the blurring effect is subtle without makeup on top.
Where is the Ulta Beauty Collection Soft Blur Face Primer cheapest?
At mercari.com, for $6.32, as of our latest check.
What do buyers say about the Ulta Beauty Collection Soft Blur Face Primer?
Rated 4.3 out of 5 from 782 ratings.
Where can I buy the Ulta Beauty Collection Soft Blur Face Primer?
6 stores we checked sell it, including mercari.com, DoorDash, GoSupps Beauty, Poshmark, Ulta Beauty.

Stores we've priced the Ulta Beauty Collection Soft Blur Face Primer at

  • doordash.com deals and prices
  • Ulta Beauty deals and prices
  • Whatnot deals and prices