Ultra Foundation Pro

Award-winning Ultra Foundation Pro - created to meet the uncompromising standards of professional makeup artists - delivers medium-to-full radiant coverage with a youthful, natural dewy finish that looks like your skin, only better. Its soft-focus, optical-blurring technology minimizes the appearance of pores, wrinkles, and imperfections - creating the appearance of smoother, more uniform skin and a flawless complexion. The formula neutralizes redness and corrects most skin tones, while its built-in silicone-based primer ensures seamless application and long-lasting wear - saving both time and kit space. Bonus - no a primer is needed because it's built into the formula,.

Ultra Foundation Pro was first introduced to professional artists by industry icon Billy B. Its innovative, silicone-based formula met the evolving demands of HD technology and quickly became a staple in makeup kits worldwide. Renowned for its versatility across film, television, and photography, it delivers a weightless, skin-like finish that looks flawless both on camera and in person - a quality that defines truly professional makeup. Its non-irritating, performance-driven formula has earned global recognition as one of the industry’s most iconic foundations, trusted for its consistency, reliability, and superior results.

Ultra Foundation Pro offers long-lasting, buildable coverage that suits a wide range of skin tones and types, making it ideal for both everyday wear and professional use. Renowned for its flexibility and stay-true color, it lasts up to 24 hours without fading. Formulated to resist oxidation, the shade remains true from the moment it’s applied—even under intense lighting or challenging conditions. The formula self-sets to a youthful, naturally dewy finish while allowing the skin to maintain a subtle glow when set with powder.