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This is Target's house-brand clumping cat litter, sold in a 35 lb bag. It uses baking soda for odor control and is fragrance free, so it suits cats and owners who dislike perfumed litters. It is a budget clay litter that competes with store brands and value tiers of national brands. Expect basic clumping and dust control rather than premium performance.
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Lowest price we've seen: $13.99 on Nov 10 at Target. Tracked across 1 store since Nov 10.
Owners generally see it as a decent value litter that does the basics. Many like that it is fragrance free, while some find it dustier and less firm-clumping than name brands.
