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Up & up Make-A-Size paper towels are Target's house-brand kitchen towels sold in 12 triple rolls, each with 150 sheets. The sheets are 2-ply and tear down to a smaller size, so you can use a half sheet for small spills and a full one for bigger jobs. They sit in the value tier against Bounty and Viva, trading some absorbency and strength for a lower cost per sheet. Shoppers who go through a lot of towels and want a budget pick tend to be the audience.
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Lowest price we've seen: $19.99 on Nov 8 at Target. Tracked across 1 store since Nov 8.
Owners generally treat these as a solid budget towel that handles everyday spills. Many say they are thinner than name brands and reach for two sheets where one premium sheet would do.
These up & up Make-A-Size paper towels come as 12 triple rolls. Each roll has 150 sheets, and the towels are 2-ply.
