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Urban Decay
Urban Decay 24/7 Eyeshadow

Urban Decay 24/7 Eyeshadow

4.5· 2,200 ratings

Best price now

$18.00at PoshmarkObserved at 3:07 PM

22% under what the other stores charge

Compared across 7 stores. Prices are checked against each store and labelled with when.

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Our take on the Urban Decay 24/7 Eyeshadow

Urban Decay 24/7 Eyeshadow is a single cream-powder shadow sold in matte, satin, shimmer and metallic finishes, including shades like Blackout, Ember and Charged. It is buildable, waterproof and vegan, and the creamy texture is aimed at dry lids. The best new price is $18.00 at Poshmark as of November 4, 2026, with 6 stores listing it new.

Best forShoppers who want one shade, not a paletteLong-wear day looks that hold up to heat and tearsDry lids that need a creamier powderVegan and cruelty-free makeup routines
Pros
  • Buildable coverage from sheer wash to full color
  • Waterproof and long-wearing
  • Creamy texture blends without tugging
  • Vegan, cruelty-free and gluten-free
  • Wide finish range from matte to metallic
Cons
  • Single pan only, no palette value
  • Shimmer shades can drop fallout under the eye
  • Waterproof formula needs oil-based remover
  • Full price per gram is high versus palettes

Urban Decay 24/7 Eyeshadow prices at every store

  • PoshmarkNew

    Availability unknown

    $18.00Observed at 3:07 PM
    Visit store
  • eBayNew

    Availability unknownSold by christinasunshine

    $19.50Observed at 3:07 PM
    Visit store
  • SephoraNew

    Availability unknown

    $23.00Observed at 3:07 PM
    Visit store
  • Kohl'sNew

    Availability unknown

    $23.00Observed at 3:07 PM
    Visit store
  • Macy'sNew

    Availability unknown

    $23.00Observed at 3:07 PM
    Visit store
  • Urban Decay USNew

    Availability unknown

    $23.00Observed at 3:07 PM
    Visit store
  • Renzoe BoxNew

    Availability unknown

    $27.50Observed at 3:07 PM
    Visit store

Also available at

  • eBayCheck price at eBay
  • Brigette's BoutiqueCheck price at Brigette's Boutique
  • EditorialistCheck price at Editorialist
  • YoufrommeCheck price at Youfromme

Urban Decay 24/7 Eyeshadow price history

Lowest price we've seen: $11.99 on Nov 4 at Youfromme. Tracked across 10 stores since Nov 4.

What reviewers say

Rated 4.5 out of 5 from about 2,200 ratings, owners mostly praise the color payoff and all-day wear. Complaints center on fallout from shimmer shades and the effort of removing the waterproof formula.

Pros
  • Strong pigmentation with little building needed
  • Stays put through a long day
  • Creamy, easy blending
Cons
  • Shimmer fallout on the cheek
  • Hard to remove without an oil cleanser
  • Price per shade

Specifications

Eye Color
Bad Seed, Blackout, Charged, Dumb Luck, Ember
Finish Highlights
Matte, Shimmer
Primary Finish
Matte, Metallic, Satin, Shimmer
Form Type
Single
Texture Type
Creamy
Buildable Coverage
Yes
Free Of
Gluten-free, Cruelty-free
Unscented
Yes
Best For Skin Type
All
Addresses Skin Concern
Dryness
Non-Comedogenic
Yes
For Dark Skin Tones
Yes
Body Part Use
Eyes
Application Method
Brush
Night / Day Use
Day
Primary Effect
Shimmer, Matte, Metallic, Satin
Waterproof
Yes
Is A Palette
No
Is A Set
No
Packaging Type
Box
Travel Size
Standard, Full size
Multipack
No
Primary Benefit
Brightening (eyes)

Questions and answers

Is Urban Decay 24/7 Eyeshadow worth it?
Yes if you want one reliable, long-wear shade you will use daily. If you want variety, a palette gives more color per dollar.
Is it really waterproof?
Yes, it is labeled waterproof and holds through sweat and tears. Use an oil-based remover at night.
Which shades are matte and which are shimmer?
Blackout is matte, while Ember, Charged and Bad Seed lean shimmer or metallic. Finish varies by shade, so check the one you pick.
Does it work on dry or mature lids?
The creamy texture suits dry lids and is non-comedogenic. Prime first if your lids are very dry or creased.
Is it vegan and cruelty-free?
Yes, Urban Decay lists it as vegan, cruelty-free and gluten-free.
When is it cheapest?
The best new price seen is $18.00 at Poshmark as of November 4, 2026. Urban Decay singles often drop during sitewide sales.
Where is the Urban Decay 24/7 Eyeshadow cheapest?
At Poshmark, for $18.00, 22% under what the other stores charge, as of our latest check.
What do buyers say about the Urban Decay 24/7 Eyeshadow?
Rated 4.5 out of 5 from 2,200 ratings.
Where can I buy the Urban Decay 24/7 Eyeshadow?
10 stores we checked sell it, including Poshmark, eBay, Sephora, Kohl's, Macy's.

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