Is the Vieve Eye Wand worth it?

It earns its place if you want a fast matte wash of color that also primes the lid. If you already own neutral cream shadows, the Lilac shade is the main reason to add it.

Does the Eye Wand work as an eyeshadow primer?

Yes. Vieve markets it as creating a canvas for longer-lasting eyeshadow, so you can wear it alone or set powder shadow on top.

Will Lilac suit my eye color?

Lilac reads mauve on the lid and flatters most eye colors, especially brown and green. It is cooler and more noticeable than the Camel or Sand shades.

How long does the Eye Wand last?

The stick holds 1.4 g, which is small even for a cream shadow. Daily use on both lids will use it up in a few months.

Does it crease or smudge?

The matte cream is described as won't smudge, but cream formulas can settle into lid creases. A light setting powder helps on oily lids.

What shades does the Eye Wand come in?

Four: Raven, Camel, Lilac and Sand. Lilac is the only cool mauve tone in the lineup.

Vieve Eye Wand in Lilac

Last price we saw

$31.00at VIEVE, last seen Nov 2

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Our take on the Vieve Eye Wand in Lilac

The Vieve Eye Wand is a creamy matte eyeshadow stick in a slim 1.4 g format, sold in four shades including Lilac. It is built to do three jobs at once: lay down pigmented color, shape the eye, and prime the lid so powder shadows last longer. The formula is vegan, cruelty-free and described as smudge-resistant. Lilac is the coolest, most editorial of the four shades, so it suits shoppers who want a wash of mauve rather than a neutral lid.

Best forQuick one-stick eye looksLid priming under powder shadowCool-toned mauve and lilac looksTravel and makeup-bag use