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Viva Signature Cloth is a 1-ply paper towel sold in quad rolls, which pack more sheets per roll than standard rolls. The cloth-like texture is the selling point: it holds up for wiping counters, appliances and hands without shredding as fast as thin 1-ply towels. It suits households that want a soft, reusable-feeling towel for light everyday cleanup rather than heavy spills. Against 2-ply towels it trades absorbency per sheet for a smoother, cloth-like feel and more sheets per roll.
In stock
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Lowest price we've seen: $9.69 on Nov 13 at Target. Tracked across 1 store since Nov 13.
Shoppers rate these towels highly and often describe them as soft and cloth-like for a 1-ply. The common complaint is that they thin out and tear when wet.
Viva Signature Cloth paper towels come as 2 quad rolls. The towels are 1-ply.
Each pack has 172 sheets.
