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Deal.ai › wet n wild › Halloween Beauty
wet n wild
Wet n Wild Photo Focus Matte Face Primer

Wet n Wild Photo Focus Matte Face Primer

4.2(496 ratings)

Best price now

$5.47at WalmartChecked Nov 9

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Price facts

  • Last seen at $5.47 at Walmart on Nov 9.

Our take on the Wet n Wild Photo Focus Matte Face Primer

This is a silicone-based face primer from wet n wild's Photo Focus line, sold in a 25 mL tube. It is meant to go on before foundation to blur the look of pores, soften fine lines and even out skin tone, with a matte finish. The formula lists white sapphire as its headline ingredient. It suits shoppers who want a smoothing, mattifying base at a drugstore level; compared with prestige blurring primers it is a simpler formula, and the 4.2 rating from about 500 buyers suggests most are satisfied but not unanimous.

Best forOily and combination skinSmoothing pores before matte foundationBudget makeup routinesPhotography and long event days
Pros
  • Silicone cream glides on and spreads easily
  • Matte finish helps control shine under foundation
  • Blurs the look of pores and fine lines
  • Works as a base for fuller-coverage foundation
  • Widely available drugstore brand
Cons
  • Silicone texture can feel slippery or heavy on some skin
  • Matte finish may look flat on dry skin
  • Can pill under water-based foundations
  • Some users report it does not extend wear as claimed

Wet n Wild Photo Focus Matte Face Primer prices at every store

  • WalmartNew

    In stock

    $5.47+ $5.99 shippingChecked Nov 9
    Visit Walmart

What reviewers say

  • 4.2 / 5496 ratings

Buyers rate it around 4.2 out of 5, and most praise the smoothing, pore-blurring effect and the matte finish for the money. Complaints center on texture and on how it behaves under certain foundations.

What people mention
  • TextureMixedSome find the silicone cream silky and easy to spread; others say it feels slippery or heavy.
  • Pore blurringPraisedBuyers say it visibly softens the look of pores and fine lines under makeup.
  • MattifyingPraisedUsers report less midday shine when it is worn under foundation.
  • LayeringCriticisedSome say it pills or separates under certain foundations.
  • Dry skinCriticisedThose with dry skin say the matte finish can look flat or cling to flakes.

About the Wet n Wild Photo Focus Matte Face Primer

This matte face primer goes on all over the face before foundation. It minimizes the appearance of pores, fills in fine lines and wrinkles, and evens out skin tone.

It also helps keep foundation from caking and brightens the complexion, so color looks vibrant and lasts all day. White sapphire is the key ingredient.

The formula is a smooth, silky cream that glides on easily and leaves a crystal complexion.

Brand
wet n wild
Shade
Partners in Prime
Size
25 mL
Finish
Matte
Key ingredient
White sapphire
Texture
Silky cream
Use
All over the face, under foundation

Specifications

color
OtherSource
actual_color
Partners in PrimeSource
size
25 mLSource

Questions and answers

Is this primer good for oily skin?
Yes. It has a matte finish and is aimed at controlling shine, so it suits oily and combination skin best. Very dry skin may find it flat.
Does it work under water-based foundation?
It is silicone-based, and silicone primers can pill under some water-based foundations. Test the pairing on your jaw before a full face.
How much should I use?
A pea-sized amount spread over the T-zone and any visible pores is enough. More can make the silicone feel slippery.
Does it replace moisturizer?
No. It is a makeup base, not skincare. Apply it after moisturizer and before foundation.
What is the white sapphire in it?
White sapphire is the formula's named ingredient, used for its brightening claim. The smoothing effect comes mainly from the silicone base.
Is it fragranced?
The brand does not list a strong fragrance, but sensitive skin should patch test before using it on the whole face.
Where is the Wet n Wild Photo Focus Matte Face Primer cheapest?
At Walmart, for $5.47, as of our latest check.
What do buyers say about the Wet n Wild Photo Focus Matte Face Primer?
Rated 4.2 out of 5 from 496 ratings.

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