
Price facts
- Last seen at $46.00 at Jones Road on Nov 9.

What The Foundation is a light-to-medium, buildable liquid foundation built around an ultra-nourishing formula that blends into skin for an even, fresh look. It is aimed at people who want a natural, skin-like finish rather than full matte coverage, and it pairs with The Face Pencil for extra coverage on redness, blemishes or discoloration. The formula is non-comedogenic. Against fuller-coverage foundations it trades opacity for a lighter feel, and its very large review base rates it well overall.
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With tens of thousands of ratings averaging well above four stars, buyers generally report an even, natural-looking complexion and a comfortable wear. Praise centers on the skin-like finish and easy blending; the main complaints are about coverage being lighter than expected and some separation or shifting.
What The Foundation, also called WTF, is a foundation with light-medium, buildable coverage. Its ultra-nourishing formula blends into the skin and leaves an even, fresh-looking complexion.
It can be used with The Face Pencil for added coverage on areas with extra redness, blemishes or discoloration.