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Writing as Craft and Magic is Carl Sessions Stepp's textbook on news and feature writing, built on the idea that good writers pair technique (craft) with creativity (magic). It covers leads, organization, transitions, clarity and drama, then moves into advanced feature techniques and multimedia-era newsroom practice. The second edition adds exercises at the end of each chapter, more on convergence, and updated guidance on using the Internet for research and the daily news cycle. It is aimed at upper-level undergraduate reporting and writing students rather than general readers.
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Lowest price we've seen: $49.36 on Nov 12 at Amazon. Tracked across 1 store since Nov 12.
Writing as Craft and Magic, Second Edition, presents an approach to conceiving, reporting, organizing, and writing articles for today's media. Its central idea is that writers improve fastest by combining technique ("craft") with creativity ("magic"). The method is applied to news and feature writing, in print and online.
The book focuses on leads, organization, transitions, clarity, drama, and other elements that drive good writing toward excellence. It offers practical models, many examples, and step-by-step guides. It is aimed at students in upper-level undergraduate writing and reporting courses.
Author Carl Sessions Stepp, a national-level journalist, organizes the book in three parts. The first covers the art of writing. The second applies that art to standard journalistic writing. The third covers advanced techniques for feature writing. The book also gives advice on how newsrooms operate in the age of multimedia journalism.
