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YSL
YSL Rouge Pur Couture The Bold Lipstick

YSL Rouge Pur Couture The Bold Lipstick

Best price now

$30.86at FragranceNet.comObserved at 8:24 AM

20% under what the other stores charge

Compared across 3 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $30.86 at FragranceNet.com (checked Nov 9, 2026).
  • Checked at 3 stores.

Our take on the YSL Rouge Pur Couture The Bold Lipstick

Rouge Pur Couture The Bold is YSL's creamy bullet lipstick, sold in satin and matte finishes with high pigment payoff and medium-to-full coverage. The formula adds hydrating and antioxidant care plus SPF 15, which is unusual in a luxury lipstick and sets it apart from matte-heavy rivals that skip sun protection. It suits shoppers who want a bold, comfortable lip color and don't mind a vanilla scent. Reviewers praise the color intensity and creamy glide; the main complaints are transfer and the soft bullet, which can wear down fast.

Best forShoppers who want a bold, high-pigment lip in one swipeAnyone who prefers a creamy, hydrating bullet over a liquid lipstickMatte fans who still want some comfort and SPFGift buyers looking for a recognizable luxury lipstick
Pros
  • High color payoff with medium-to-full coverage
  • Creamy, nourishing texture that glides on
  • SPF 15, rare in a prestige lipstick
  • Hydrating and antioxidant ingredients in the formula
  • Vegan and sulfate free
  • Vanilla scent most users find pleasant
Cons
  • Transfers onto cups and masks
  • Soft bullet can flatten or break with heavy pressure
  • Matte finish still needs a balm underneath for dry lips
  • SPF 15 is low for real sun exposure
  • Scent may bother those who prefer fragrance-free lipstick

YSL Rouge Pur Couture The Bold Lipstick prices at every store

  • FragranceNet.comNew

    In stock

    $30.86+ $8.95 shippingObserved at 8:24 AM
    Visit FragranceNet.com
  • eBayNew

    In stockSold by bestbuymakeup

    $38.66+ $5.99 shippingObserved at 8:24 AM
    Visit eBay
  • somei.org.brNew

    In stockShips from Brazil · duties may apply

    $49.38Observed at 8:24 AM
    Visit somei.org.br

Also available at

  • AmazonCheck price at Amazon
  • Brigette's BoutiqueCheck price at Brigette's Boutique
  • EditorialistCheck price at Editorialist
  • Feel22Check price at Feel22
  • Hogies OnlineCheck price at Hogies Online
  • Loja GlamourosaCheck price at Loja Glamourosa
  • mercari.comCheck price at mercari.com
  • PoshmarkCheck price at Poshmark
  • NM Dış TicaretCheck price at NM Dış Ticaret

Store links may earn us a commission.

YSL Rouge Pur Couture The Bold Lipstick price history

Lowest price we've seen: $21.00 on Nov 9 at Hogies Online. Tracked across 12 stores since Nov 9.

What reviewers say

Reviewers tend to like the bold color and creamy feel, and many call it comfortable for a pigmented lipstick. Complaints center on transfer and on how quickly the soft bullet wears down.

What people mention
  • PigmentationPraisedUsers say one swipe gives full, vivid color.
  • TexturePraisedThe creamy formula glides on and feels nourishing rather than dry.
  • TransferCriticisedOwners report it comes off on cups, masks and teeth.
  • Bullet durabilityCriticisedThe soft stick flattens or breaks if applied with pressure.
  • ScentMixedThe vanilla scent pleases some and feels strong to others.
  • Sun protectionMixedSPF 15 is a plus, but reviewers note it is low for real sun.

Specifications

Finish
Satin, Matte
Form
Lipstick
Effect
Antioxidant care, Hydration, Intense hydration
Longevity
Long lasting
Plumping
No
Sun Protection
SPF 15
Texture
Creamy, Nourishing
Consistency

Questions and answers

Is The Bold matte or satin?
It comes in both finishes. The matte shades are pigmented but still creamy; the satin shades have a slight sheen and feel softer on the lips.
Does it dry out lips?
Less than many matte lipsticks, thanks to the hydrating and antioxidant ingredients. Very dry lips may still want a balm underneath.
How long does it last?
Several hours of comfortable wear, but it transfers with eating and drinking, so expect to touch up through the day.
Does it have SPF?
Yes, SPF 15. That is modest protection, so don't rely on it alone for sun exposure.
Is it vegan?
Yes, the formula is vegan and sulfate free.
What does it smell like?
A soft vanilla scent. It fades after application but is noticeable on the bullet.
Where is the YSL Rouge Pur Couture The Bold Lipstick cheapest?
At FragranceNet.com, for $30.86, 20% under what the other stores charge, as of our latest check.
Where can I buy the YSL Rouge Pur Couture The Bold Lipstick?
12 stores we checked sell it, including FragranceNet.com, eBay, somei.org.br, Amazon, Brigette's Boutique.

Stores we've priced the YSL Rouge Pur Couture The Bold Lipstick at

  • Brigette's Boutique deals and prices
  • Feel22 deals and prices
  • FragranceNet.com deals and prices
  • Hogies Online deals and prices
  • NM Dış Ticaret deals and prices

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Creamy
Opacity
Medium to full coverage
Vegan
Yes
Sustainability
Vegan
Palette
No
Multipack
No
Packaging Type
Bullet
Set
No
Free Of
Sulfate Free
Contains
Micro-pigments, Active ingredients
Key Ingredients
Natural extracts, Hydrospheres
Color Family
Reds, Fuchsias, Oranges
Pigmentation
High color payoff
Application Area
Lips
Application Method
Blend with fingertips, Apply directly on lips
Scent
Vanilla