Best 40 inch TVs under $300

Top pick: VIZIO 40" Quantum QLED (VFQ40M-10) — a quantum-dot panel at this size is rare, and it's the best-rated of the bunch by a wide margin, so it's the one to buy if picture quality matters most.

Who the others suit:

• Pioneer 40" Roku TV — the cheapest way in, and the highest-rated budget set; great for a bedroom or kitchen.
• TCL 40" S-Class (Google TV) — if you prefer Google TV's interface and HDR support.
• Roku 40" Select Series — the simplest, most familiar smart interface.
• Samsung 40" F6000F — if you want a big-name brand and Samsung's app ecosystem.
• Westinghouse 40" Roku TV — a solid, very widely reviewed budget option.

All are 1080p, not 4K — at this size and price that's normal, and you won't miss it at normal viewing distance.