Best bed pillows

Start with the Coop Sleep Goods Original Loft (Queen). It's the safest first pillow for most people: shredded fill you can add or remove to get the loft right, and it's rated for back, side and stomach sleepers alike. Thousands of ratings back it up.

Who the others suit:

• Coop Eden Adjustable — same adjustable idea with a plusher, cooler-feeling cover; worth it if you sleep hot or want a softer surface.
• Purple Harmony — the grid core stays cool and comes in three heights; pick it if overheating is your main complaint.
• CLD Cross-Cut Memory Foam — firm, supportive memory foam for side and back sleepers who want a solid, non-shifting pillow.
• Beckham Hotel Collection down-alternative 2-pack — soft, hypoallergenic and easy to wash; good for guest beds or anyone who likes a squishy pillow.
• EIUE 2-pack — a cheap way to refresh several beds at once.
• Sertapedic Won't Go Flat — basic and firm-ish; fine for a spare room.

Skip latex if you want a soft pillow — it's springy and firm.