Best full-face makeup kits under $40

Top pick: UCANBE All in One Baked Makeup Palette — one baked palette covers eyes, cheeks and face, so it's the simplest way to get a whole look from a single compact, and it's the best-reviewed of the bunch.

Who the others suit:

• All in One Makeup Kit — the widest shade range (45 matte and shimmer eyeshadows plus face and lip), best if you like to experiment with colour.
• Miss Rose 58 Colors Professional Kit — huge shade count and a strong rating; good for anyone who wants maximum variety.
• Makeup Kit with Foundation, Blush, Eyeshadow, Mascara and Brush — the most literal "full face in a box": base, cheeks, eyes and a brush together.
• Laura Geller Double Take Baked Essentials — the pick if you want full coverage and a brush included rather than lots of shades.
• Laura Geller Mature Skin Basics — built around primer and baked foundation, so it suits drier or more mature skin.
• FantasyDay All-in-one Set — a compact gift-style set for a teen or a first kit.
• KAVCENT and AOLIKOKO kits — solid middle-ground all-in-ones for beginners.

Check the shade descriptions before buying: several kits list medium or light tones only, so match the foundation shades to your skin.