Best pillows

Start with the Coop Home Goods Eden. It's the safest pick for most people: you unzip it and pull out or add fill until the loft matches how you sleep, so it works for side, back and stomach sleepers alike, and the shredded fill holds its shape far longer than a solid block of foam.

Who the others suit:

• Sleepgram 3-in-1 — the same adjustable idea for two pillows at once, with a cotton sateen cover; good for a couple who want different heights.
• Beddy's Adjustable Comfort — gel-infused foam slabs in seven configurations; pick it if you like a firmer, foam feel rather than loose fill.
• Cushion Lab Deep Sleep — a contoured foam core in two heights; best for side sleepers who want neck support without fluffing.
• Buffy Cloud — soft and squishy, for anyone who hates a firm pillow.
• Casper Original — a mid-loft cotton pillow that suits back sleepers and hot sleepers.
• Serta Perfect Sleeper 2-pack — the budget route for a guest room or a whole bed refresh.

Skip the very cheapest Walmart pillows if you want years of support; they flatten fastest.