Prices checked Nov 9, 2026, 7:03 PM ET
Not right now: Virtue prices are at their usual levels.
Not right now. Virtue prices are at their usual levels: the VIRTUE Purifying Leave-In Hair Conditioner Spray is $23.80 at Ulta Beauty. Any Virtue deal shows here as soon as it starts.
Virtue is a hair care brand built around a patented keratin protein, Alpha Keratin 60ku, which it uses across its shampoos, conditioners and styling products. Its lineup includes the Purifying Leave-In Conditioner Spray, a lightweight mist that detangles and refreshes hair between washes. Prices for Virtue products are checked at every store, and each product's price history is tracked.
It checks today's price at every store, compares the alternatives and answers in about a minute.