Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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This is Virtue's Recovery shampoo and conditioner sold together as a two-piece set, built around the brand's Alpha Keratin 60ku protein, which is the same keratin found in human hair. The line targets dry, damaged and over-processed hair, aiming to repair breakage and soften texture rather than just coat the surface. Both formulas are sulfate-free, so they clean without stripping color-treated or fragile strands. It suits people who heat-style, color or bleach their hair and want a repair-focused routine in one purchase; against drugstore repair pairs it is a premium, protein-led option, and reviewers generally rate the slip and softness highly while noting the scent and the pump bottles divide opinion.
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Lowest price we've seen: $125.00 on Nov 10 at Bluemercury. Tracked across 3 stores since Nov 10.
Reviewers with dry, bleached or heat-damaged hair generally report softer, less brittle strands and easier detangling after a few weeks. The most common complaints are the strong fragrance and the conditioner weighing down fine hair.