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LG G5 OLED evo 4K Smart TV (55") vs Samsung S90F 48-Inch OLED TV

The LG G5 is the stronger TV: a 55-inch OLED evo panel with a 165Hz refresh rate, Wi-Fi 6E, four HDMI ports and a brightness booster that LG rates up to 45% brighter than earlier evo panels. The Samsung S90F is a 48-inch OLED with a 100Hz panel, Alexa built in and a 4.8/5 rating from 854 owners, but it gives up screen size and refresh rate. Buy the LG for a bright room, big-screen movies and high-frame-rate gaming; buy the Samsung if 48 inches fits your wall and you want Alexa on board.

  • Choose the LG G5 if you want the larger 55-inch picture, a 165Hz panel for fast gaming and Wi-Fi 6E.
  • Choose the Samsung S90F if 48 inches suits your space and you want Alexa built in and a proven owner rating.

Prices

  • LG G5 OLED evo 4K Smart TV (55"): $1,599.99 at Amazon (last seen Nov 7)
LG
55" Class OLED evo AI G5 4K Smart TV

LG G5 OLED evo 4K Smart TV (55")

55" Class OLED evo AI G5 4K Smart TV

$1,599.99
at Amazon
Checked Nov 7
See all prices and details
Visit Amazon

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Pros
  • 55-inch OLED evo panel with perfect black and wide viewing angles
  • 165Hz refresh rate with VRR suits fast console and PC gaming
  • Brightness Booster and a glare-free coating hold up in bright rooms
  • Four HDMI ports, Wi-Fi 6E and Ethernet
  • Alpha 11 AI Processor Gen2 with AI Super Upscaling
Cons
  • No Alexa support listed
  • New model with little owner history
  • Larger footprint needs more wall space
Samsung
Samsung QE48S90F OLED HDR 4K Ultra HD Smart AI TV

Samsung S90F 48-Inch OLED TV

Samsung QE48S90F OLED HDR 4K Ultra HD Smart AI TV

4.8(854 ratings)
See all prices and details
Pros
  • 48-inch OLED fits smaller rooms and walls
  • Amazon Alexa built in for voice control
  • 4.8 out of 5 from 854 ratings
  • Four HDMI ports plus Bluetooth, NFC and optical audio
  • Energy saving mode included
Cons
  • 100Hz panel is slower for high-frame-rate gaming
  • Smaller 48-inch screen
  • No Wi-Fi 6E listed

What separates them

LG G5 OLED evo 4K Smart TV (55")Samsung S90F 48-Inch OLED TV
Screen size55 inches48 inches
Refresh rate165Hz100Hz
Panel brightnessBrightness Booster, up to 45% brighter than earlier evo panelsStandard OLED brightness
Voice assistantLG ThinQ AI, no Alexa listedAmazon Alexa built in
WirelessWi-Fi 6E and EthernetWi-Fi, Bluetooth and NFC
Anti-glareGlare and reflection free coatingAnti-glare coating
ProcessorAlpha 11 AI Processor Gen2 with AI Super UpscalingSamsung AI processor with 4K upscaling
Owner feedbackNew model, limited owner history4.8 out of 5 from 854 ratings

Price history

$2,299.99$1,199.99
Nov 2Nov 9
  • LG G5 OLED evo 4K Smart TV (55"): lowest $1,199.99 on Nov 9 at Walmart.
  • Samsung S90F 48-Inch OLED TV: lowest $1,527.64 on Nov 6.

Prices at every store

LG G5 OLED evo 4K Smart TV (55")

  • Merlin's TV & ApplianceNew

    In stock

    $2,299.99+ $1.00 shippingChecked Nov 7
    Visit Merlin's TV & Appliance
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,599.99Free shippingChecked Nov 7
    Visit Amazon
  • Home DepotNew

    Out of stock

    $2,599.00Free shippingChecked Nov 7
    Visit Home Depot

Also available at

  • BrandsMart USACheck price at BrandsMart USA
  • Best BuyCheck price at Best Buy
  • BrandsMart USACheck price at BrandsMart USA

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All 3 stores and price history →

Samsung S90F 48-Inch OLED TV

No priced offers right now.

Prices and history →

Specs compared

SpecLG G5 OLED evo 4K Smart TV (55")Samsung S90F 48-Inch OLED TV
Display TypeOLEDOLED
Resolution4K3840 x 2160
HDTV Format4K UHD4K
Refresh Rate165Hz100 Hz
Anti-GlareGlare and reflection free, Glare freeYes
HDMI Ports44 HDMI ports
CEC EnabledYes (Simplink (HDMI CEC))Yes
Network FunctionalitySmart TV—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—
Max Resolution V-SyncVRR—
Show all 33 specsShow fewer specs
SpecLG G5 OLED evo 4K Smart TV (55")Samsung S90F 48-Inch OLED TV
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast ratio—
Image Contrast RatioPerfect contrast—
Viewing AngleWide viewing angles—
Viewing Angle (Vertical)178 o—
Menu LanguageSpanish, English, French—
Smart TVYes—
Internet Streaming ServicesNetflix, Disney+—
Network ConnectivityWi-Fi 6E, Ethernet—

What reviewers say

LG G5 OLED evo 4K Smart TV (55")

Owners of LG's G-series OLEDs consistently praise the deep blacks, wide viewing angles and the brighter evo panel, and many call the gallery design the cleanest wall-mount look available. The recurring complaints are price, the missing stand and the long-term burn-in worry with static content.

What people mention
  • Picture qualityPraisedOwners say the self-lit OLED panel delivers perfect blacks and rich color with wide viewing angles.
  • BrightnessPraisedReviewers note the evo panel and Brightness Booster make it visibly brighter than earlier OLEDs.
  • GlareMixedThe anti-glare coating helps in lit rooms, but some owners still see reflections in very bright spaces.
  • PriceCriticisedBuyers call it expensive for a 55-inch TV, especially at full price.

Samsung S90F 48-Inch OLED TV

  • 4.8 / 5854 ratings

Owners rate it highly, with 4.8 out of 5 across 854 ratings. Praise centers on picture quality for the size and on easy setup. Complaints are mostly about brightness in bright rooms and the small screen.

What people mention
  • Picture qualityPraisedOwners say the OLED panel gives deep blacks and vivid color that rival larger sets.
  • BrightnessCriticisedSome find it dimmer than expected in a bright, sunlit room.
  • SizeMixedBuyers like the compact 48-inch footprint but some wish they had gone larger.

Questions and answers

Which is better for gaming?
The LG G5. Its 165Hz panel and VRR support handle high frame rates better than the Samsung's 100Hz panel, and it has four HDMI ports for consoles and a PC.
Which is better in a bright room?
The LG G5. LG rates its Brightness Booster up to 45% brighter than earlier evo panels and adds a glare and reflection free coating. The Samsung has anti-glare too, but a standard OLED panel.
Is the Samsung worth stepping up to over the LG?
Only if you need a smaller 48-inch screen or want Alexa built in. Otherwise the LG offers more screen, a faster panel and newer wireless.
Which lasts longer?
Both are OLED panels with similar lifespans. The Samsung has a longer track record with 854 owner ratings at 4.8 out of 5; the LG is too new for that kind of history.
Do both support Netflix and Disney+?
Yes. Both are smart TVs with Netflix and Disney+ listed, plus YouTube on the Samsung.
Which has better voice control?
The Samsung S90F, which supports Amazon Alexa. The LG relies on LG ThinQ AI and does not list Alexa support.

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Buying guides that pick them

  • Best 55-inch 4K smart TVs
  • Best 55-inch OLED TVs
  • Best 85-inch and larger OLED evo TVs under $2000
Video Interface
HDMI
—
PC InterfaceHDMI—
Expansion SlotsCI+—
High Definition—Yes
Color—Black
Screen Form—Flat
Assistant Support—Amazon Alexa
HDR—Yes
Connectivity—Bluetooth, Wi-Fi, NFC, RF, USB, HDMI, Ethernet,…
Supported Streaming Services—Netflix, YouTube, Disney+
With Energy Saving Mode—Yes
Screen Size—48 inches
  • MotionPraisedThe 100 Hz panel is described as smooth for sports and games.