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Sony BRAVIA XR8B 77" OLED TV vs LG C6 Series OLED TV (77")

Both are 77-inch 4K OLEDs with 120Hz panels and four HDMI ports, but they differ in price and platform. The LG C6 is about $500 cheaper: $1,999.99 at Walmart as of November 7, 2026, versus $2,498.00 at B&H Photo-Video-Audio for the Sony XR8B. Buy the LG for gaming and value, and the Sony for Google TV and its studio-calibrated picture modes.

Today the LG C6 Series OLED TV (77") costs $498.01 less at its best price.

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Sony
77" BRAVIA XR8B Class OLED 4K HDR Google TV

Sony BRAVIA XR8B 77" OLED TV

77" BRAVIA XR8B Class OLED 4K HDR Google TV

$2,498.00at B&H Photo-Video-AudioObserved at 8:37 AM
See all prices and details
Visit B&H Photo-Video-Audio

Choose the Sony BRAVIA XR8B if you want Google TV with Google Assistant built in, AirPlay 2 and Chromecast, and studio-calibrated Netflix, Prime Video and SONY PICTURES CORE modes.

Pros
  • Google TV with Google Assistant voice search
  • AirPlay 2 and Chromecast built in
  • Studio-calibrated Netflix, Prime Video and SONY PICTURES CORE modes
  • Dolby Vision, Atmos, IMAX Enhanced and DTS:X support
  • ATSC 3.0 NextGen TV tuner
Cons
  • About $500 more than the LG at current prices
  • No listed VRR figure for gaming
  • Fewer stores price it new (4 versus 8)
LG
LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP

LG C6 Series OLED TV (77")

LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP

4.8(923 ratings)
$1,999.99at WalmartObserved at 8:34 AM
See all prices and details
Visit Walmart

Choose the LG C6 if you want the lower price, four HDMI 2.1 inputs with VRR up to 165Hz for PC gaming, and webOS 26 with LG Channels.

Pros
  • About $500 cheaper at current prices
  • Four HDMI 2.1 inputs with VRR up to 165Hz for PC gaming
  • 0.1ms response time and 120Hz native refresh
  • Alpha 11 Gen3 processor with AI picture and sound
  • webOS 26 with over 400 free LG Channels
Cons
  • No DTS:X or IMAX Enhanced listed
  • 2.2 channel audio is modest for a 77-inch set
  • HDR list omits IMAX Enhanced

What separates them

Sony BRAVIA XR8B 77" OLED TVLG C6 Series OLED TV (77")
Price$2,498.00 at B&H Photo-Video-Audio as of November 7, 2026$1,999.99 at Walmart as of November 7, 2026
Smart platformGoogle TV with Google AssistantwebOS 26 with LG Channels
ProcessorXR ProcessorAlpha 11 AI Processor 4K Gen3
HDR formatsDolby Vision, HDR, IMAX Enhanced, DTS:XDolby Vision, HDR10, HLG, Dolby Atmos
Gaming features120Hz, HDMI 2.1, no listed VRR figure120Hz, 0.1ms response, VRR up to 165Hz, four HDMI 2.1
AudioCinematic sound, Dolby Atmos, DTS:X2.2 channel, Dolby Atmos
Mount pattern300 x 300 mm300 x 200 mm
Weight without standNot listed51.80 lbs (23.50 kg)

Price history

$2,498.00$1,999.96
Nov 1Nov 7
  • Sony BRAVIA XR8B 77" OLED TV: lowest $2,498.00 on Nov 7 at B&H Photo-Video-Audio.
  • LG C6 Series OLED TV (77"): lowest $1,999.96 on Nov 5 at Amazon; $1,999.99 on Nov 7.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • BrandsMart USANew

    In stockReturn policy

    $2,499.99Observed at 8:34 AM
    Visit BrandsMart USA
  • B&H Photo-Video-AudioNew

    Availability unknown

    $2,498.00Observed at 8:37 AM
    Visit B&H Photo-Video-Audio
  • Fischer FurnitureNew

    Availability unknown

    $2,499.99Observed at 8:37 AM
    Visit Fischer Furniture
  • Best BuyNew

    Availability unknown

    $2,499.99Observed at 8:37 AM
    Visit Best Buy
All 4 stores and price history →

LG C6 Series OLED TV (77")

  • The Home DepotNew

    In stock

    $1,999.99Free shippingObserved at 9:00 AM
    Visit The Home Depot
  • Best BuyNew

    In stock

    $1,999.99Free shippingObserved at 9:00 AM
    Visit Best Buy
  • WalmartNew

    In stock

    $1,999.99Free shippingObserved at 8:34 AM
    Visit Walmart
  • eBayNew

    Availability unknownSold by brandsmartusa (99.5% positive, 37,700 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,999.99Free shippingVerified
    Visit eBay

Also available at

  • WalmartCheck price at Walmart
  • Electronics ExpoCheck price at Electronics Expo
  • AmazonCheck price at Amazon

Store links may earn us a commission. Some prices via Klarna.

All 8 stores and price history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVLG C6 Series OLED TV (77")
Smart TVYesYes
Resolution4K UHD4K UHD
Refresh Rate120 Hz120Hz
Network FunctionalitySmart TV, Google Assistant—
HDMI Ports4 ports—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
CEC EnabledYes, BRAVIA Sync Function—
Display TypeOLED—
HDTV Format4K UHD—
Backlight TechnologyOLED—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVLG C6 Series OLED TV (77")
Display HighlightsHDR, High brightness—
Display Aspect Ratio16:9—
Image Contrast RatioPure black—
Menu LanguageMultilingual—
Supported Resolutions4K—
Stand And MountIncluded—
Design HighlightsUnderlay stand, 4-way position stand, Seamless …—
Mount Interface300 x 300 mm—
Contrast RatioPure black (with over 8 million self-lit pixels)—

What reviewers say

LG C6 Series OLED TV (77")

  • 4.8 / 5923 ratings

Rated 4.8 out of 5 from 923 ratings, the C6 is received as a strong all-round OLED. Owners value the picture depth, gaming features and slim design. Complaints center on price and brightness in bright rooms.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, rich color and strong contrast, especially in dark rooms.
  • GamingPraised120Hz, low response time and four HDMI 2.1 ports are called out as a big plus for consoles and PCs.
  • BrightnessMixedThe evo panel is brighter than earlier C-series sets, but some owners still find it dimmer than Mini-LED in a sunlit room.
  • SoundCriticisedThe 2.2-channel speakers are seen as serviceable but thin, with many owners adding a soundbar.

Questions and answers

Which is better for gaming, the Sony XR8B or the LG C6?
The LG C6. It lists a 0.1ms response time, four HDMI 2.1 inputs and VRR up to 165Hz for PC gaming. The Sony lists 120Hz and four HDMI ports but no VRR figure.
Is the Sony XR8B worth $500 more than the LG C6?
Only if you want Google TV, AirPlay 2, Chromecast and Sony's studio-calibrated modes. On picture panel type and refresh rate the two are close, so the LG is the better value at $1,999.99 versus $2,498.00.
Which has better HDR support?
The Sony lists Dolby Vision, IMAX Enhanced and DTS:X. The LG lists Dolby Vision, HDR10 and HLG with Dolby Atmos. Both cover Dolby Vision, but the Sony adds IMAX Enhanced and DTS:X.
Do both support Dolby Atmos?
Yes. Both list Dolby Atmos. The Sony also lists DTS:X, while the LG uses a 2.2 channel audio system.
Which is easier to mount on a wall?
Both use a 300mm-wide VESA pattern, but the heights differ: 300 x 300 mm on the Sony and 300 x 200 mm on the LG. Check your bracket supports the matching height. The LG weighs 51.80 lbs without its stand.
Which has more streaming apps?
Both cover the major apps. The Sony runs Google TV with YouTube, Disney+, Apple TV and BRAVIA Core. The LG runs webOS 26 with Netflix, HBO Max, Disney+, Prime Video and over 400 free LG Channels.

More comparisons

  • Samsung S95H vs LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP
  • Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026 vs LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP
  • LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP vs LG OLED77C5KIT1 OLED evo AI 4K Smart TV
  • Samsung S95H vs 77" BRAVIA XR8B Class OLED 4K HDR Google TV
  • Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026 vs 77" BRAVIA XR8B Class OLED 4K HDR Google TV

Buying guides that pick them

  • Best large OLED TVs
Picture Adjustment
Picture settings
—
TV Tuner TypeYes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…—
Program Guide TypeDigital EPG—
screen_size—77 in
color—Black
Native resolution—3840x2160
Panel type—OLED
Response time—0.1ms
Processor—a11 AI Processor 4K Gen3
Audio system—2.2 Channel
Smart platform—WebOS 26
HDMI inputs—HDMI x4
USB ports—2
VESA mount—300mm x 200mm (11.8 x 7.9 in.)
Weight without stand—51.80 lbs. (23.50 kg)
HDR Type—HLG, HDR10
Screen Resolution—3840x2160 (4K Ultra HD)
Release Year—2026
VRR—Yes