Is the XR8B worth it over a cheaper 77-inch OLED?

It adds Sony's XR processing, studio-calibrated Netflix and Prime Video modes, and a four-way stand. If you mainly want deep blacks at the lowest price, rival OLEDs can cost less; if you want Sony's picture tuning and Google TV, it earns the premium.

How bright is it for a sunny room?

It is an OLED, so full-screen brightness is lower than the brightest LED TVs. In a bright room, close the blinds or use the high-brightness setting; in a dim room the contrast is at its best.

Does it support 4K 120 Hz gaming?

Yes. The panel refreshes at 120 Hz and there are four HDMI ports, so current consoles can run 4K at 120 Hz on a compatible input.

The TV, tabletop stand, voice remote, batteries, AC power cord and operating instructions. A wall mount is not included; the set uses a 300 x 300 mm VESA pattern.

Is burn-in a concern?

OLED pixels can age unevenly with static content like news tickers or game HUDs. Vary content and use the TV's pixel-refresh and screen-shift features to limit the risk.

The best new price was $2,498 at B&H Photo-Video-Audio as of November 7, 2026. Large TVs usually drop around Black Friday and the Super Bowl, so check the price history before buying.