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LG 85" Nano 4K UHD NU70 Smart TV vs Samsung 98" U9000H Crystal UHD 4K TV

The Samsung U9000H is the better TV of the two. It is 13 inches larger, refreshes at 144 Hz instead of 60 Hz, and adds a third HDMI port. The LG NU70 is the cheaper way into a very large screen and its α7 processor handles upscaling and HDR10 Pro well, but 60 Hz and two HDMI ports are limits for sports and consoles. Owners of the Samsung rate it highly; the LG is a solid budget big-screen set, not a step up.

  • Choose the LG NU70 if you want a theater-sized 4K screen and mostly watch movies and streaming shows rather than fast sports or console games.
  • Choose the Samsung U9000H if you want the biggest picture, smoother motion for sports and gaming, and more ports to connect devices.

Prices

  • LG 85" Nano 4K UHD NU70 Smart TV: $699.99 at BrandsMart USA (last seen Nov 11)
  • Samsung 98" U9000H Crystal UHD 4K TV: $1,399.00 at The Big Screen Store (last seen Nov 11)
  • Difference: the LG 85" Nano 4K UHD NU70 Smart TV is $699.01 cheaper than the Samsung 98" U9000H Crystal UHD 4K TV at the latest prices (Nov 11)
LG
85" Class Nano 4K UHD NU70 AI Smart TV

LG 85" Nano 4K UHD NU70 Smart TV

85" Class Nano 4K UHD NU70 AI Smart TV

$699.99at BrandsMart USAChecked Nov 11
See all prices and details
Visit BrandsMart USA
Pros
  • 85-inch 4K screen at the low end of big-screen TVs
  • α7 Gen9 processor with AI Super Upscaling
  • HDR10 Pro and FILMMAKER MODE with Ambient Light Technology
  • Over 400 free LG Channels plus major streaming apps
  • Works with Google Assistant and Amazon Alexa
Cons
  • 60 Hz panel is less smooth for sports and fast games
  • Only 2 HDMI ports
  • No local dimming, so contrast is limited
  • Smaller screen than the Samsung
Samsung
Samsung 98" Class U9000H Crystal UHD 4K Smart TV (2026)

Samsung 98" U9000H Crystal UHD 4K TV

Samsung 98" Class U9000H Crystal UHD 4K Smart TV (2026)

$1,399.00at The Big Screen StoreChecked Nov 11
See all prices and details
Visit The Big Screen Store
Pros
  • 98-inch screen, the largest in this comparison
  • 144 Hz refresh rate for smooth sports and gaming
  • NQ4 AI Gen2 processor with 4K AI Upscaling
  • Three HDMI and two USB ports
  • Tizen OS with a full app library
Cons
  • Basic HDR support, no Dolby Vision
  • No local dimming, so blacks are gray in dark scenes
  • 20 W 2-channel audio is thin for a screen this size
  • Large footprint needs a wide wall or stand

What separates them

LG 85" Nano 4K UHD NU70 Smart TVSamsung 98" U9000H Crystal UHD 4K TV
Screen size85 inches98 inches
Refresh rate60 Hz144 Hz with Motion Xcelerator
Panel and backlightLED with Nano Detail EnhancerCrystal UHD LED with Color Booster Pro
HDRHDR10 ProHDR
HDMI inputs23
Processorα7 AI Processor 4K Gen9 with AI Super UpscalingNQ4 AI Gen2 with 4K AI Upscaling
Smart platformwebOS with LG Channels, Google Assistant and AlexaTizen OS
Gaming featuresALLM, Game Optimizer and Game Dashboard144 Hz motion handling

Price history

$699.99$10.00
Oct 28Nov 9
  • LG 85" Nano 4K UHD NU70 Smart TV: lowest $10.00 on Oct 28; $699.99 on Nov 9.

Prices at every store

LG 85" Nano 4K UHD NU70 Smart TV

  • BrandsMart USANew

    In stockReturn policy

    $699.99Checked Nov 11
    Visit BrandsMart USA
  • LGNew

    Availability unknown

    $699.99Free shippingChecked Nov 9
    Visit LG
  • ABC WarehouseNew

    Availability unknown

    $699.99Checked Nov 9
    Visit ABC Warehouse
  • Abt Electronics & AppliancesNew

    Availability unknown

    $699.99Checked Nov 9
    Visit Abt Electronics & Appliances
All 9 stores and price history →

Samsung 98" U9000H Crystal UHD 4K TV

  • The Big Screen StoreNew

    In stockReturn policy

    $1,399.00Checked Nov 11
    Visit The Big Screen Store
Prices and history →

Specs compared

SpecLG 85" Nano 4K UHD NU70 Smart TVSamsung 98" U9000H Crystal UHD 4K TV
Resolution3840 x 21603840 x 2160
Refresh Rate60 Hz144 Hz Refresh Rate
Screen Size65 inches98"
HDMI Ports2 HDMI ports3
ApplicatorBottle—
Layer TypeColor Polish—
ColorPink—
TypeRegular—
High DefinitionYes—
HDTV Format4K—
Screen FormFlat—
Display TypeLED—
Show all 27 specsShow fewer specs
SpecLG 85" Nano 4K UHD NU70 Smart TVSamsung 98" U9000H Crystal UHD 4K TV
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet—
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+—
Width57 in wide—
Depth2.8 in deep—
Weight31.1 lb—
Backlight technology—LED backlight
HDR support—HDR
Bluetooth version

What reviewers say

Samsung 98" U9000H Crystal UHD 4K TV

Owner feedback on this set is strongly positive, with buyers describing it as an affordable way into a genuine big-screen theater experience. Praise centers on the size and the smooth 144Hz motion; the recurring caveat is that contrast and black levels are LCD-typical rather than premium.

What people mention
  • Picture sizePraisedOwners say the 98-inch screen delivers a real theater feel that smaller sets cannot match.
  • MotionPraisedThe 144Hz panel is called out for keeping fast sports and games smooth.
  • ContrastCriticisedReviewers note that without local dimming, dark scenes look gray compared with Mini LED and OLED sets.
  • SoundCriticisedThe 20-watt 2-channel speakers are described as thin, with most owners adding a soundbar.

Questions and answers

Which is better for watching sports?
The Samsung. Its 144 Hz refresh rate keeps fast motion smoother than the LG's 60 Hz panel, which matters on a screen this large.
Which has the better picture?
They are close. Both are LED-backlit 4K sets without local dimming. The LG adds HDR10 Pro and Filmmaker Mode; the Samsung adds Color Booster Pro and a supersize picture enhancer. Neither matches a Mini LED or OLED for contrast.
Is the Samsung worth stepping up to over the LG?
Yes if size and motion matter to you. You get 13 more inches, 144 Hz and an extra HDMI port. The LG makes more sense if you want a big screen and mostly watch movies.
Which is better for gaming?
The Samsung, because of its 144 Hz refresh rate. The LG offers ALLM, a Game Optimizer and a Game Dashboard, but its 60 Hz panel caps how smooth games look.
How many devices can each connect?
The LG has 2 HDMI ports plus USB, Ethernet, Wi-Fi and Bluetooth. The Samsung has 3 HDMI and 2 USB ports, so it fits a console, a soundbar and a streamer at once.
Do both have smart TV apps and voice assistants?
Both run full smart platforms with Netflix, Prime Video, YouTube and Disney+. The LG runs webOS and supports Google Assistant and Alexa; the Samsung runs Tizen OS.

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More comparisons

  • 85" Class Nano 4K UHD NU70 AI Smart TV vs TCL QM8K
  • SAMSUNG 98 Inch 4K UHD Crystal HDR Smart TV - UN98DU9000FXZA (2024) vs 85" Class Nano 4K UHD NU70 AI Smart TV
  • SAMSUNG 98 Inch 4K UHD Crystal HDR Smart TV - UN98DU9000FXZA (2024) vs Samsung 98" Class U9000H Crystal UHD 4K Smart TV (2026)

Buying guides that pick them

  • Best 85-inch TVs
—
Bluetooth 5.3
Wi-Fi protocol—802.11ac
USB ports—2
Audio output power—20 watt
Speaker system—2 channel
Operating system—Tizen OS