Amazon Fire TV Stick 4K Max vs Roku Streaming Stick 4K
Both are 4K HDR sticks with voice remotes, and both are cheap. The Roku Streaming Stick 4K is the safer pick for most people: it has 17,711 ratings versus 177, Roku OS is neutral across services, and it supports Dolby Vision and HDR10+. The Fire TV Stick 4K Max is the better fit if you use Alexa or want 16 GB of storage and Wi-Fi 6E. On price they are close: $39.99 at eBay for the Fire TV Stick 4K Max and $35.00 at eBay for the Roku Streaming Stick 4K, both as of November 3, 2026.
Today the Amazon Fire TV Stick 4K Max costs $9.91 less at its best price.
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Amazon Fire TV Stick 4K Max
4.6Choose the Fire TV Stick 4K Max if you want Alexa voice control, 16 GB of storage for apps, and Wi-Fi 6E on a compatible router.
- Faster quad-core CPU than entry-level sticks
- 16 GB storage holds more apps
- Wi-Fi 6E for less congestion on new routers
- Alexa voice control built in
- Compact HDMI dongle with remote included
What separates them
| Amazon Fire TV Stick 4K Max | Roku Streaming Stick 4K | |
|---|---|---|
| Price (as of November 3, 2026) | $39.99 at eBay | $35.00 at eBay |
| Operating system | Fire OS, Amazon-centered home screen | Roku OS, neutral app grid |
| HDR formats | HDR10, HDR10+, Dolby Vision | HDR10, HDR10+, Dolby Vision |
| Storage | 16 GB | 4 GB |
| Wi-Fi | Wi-Fi 6E | Dual-band 802.11ac MIMO |
| Voice assistant | Alexa built in | Roku voice remote; works with AirPlay and HomeKit |
| Rating volume | 4.6 out of 5 from 177 ratings | 4.6 out of 5 from 17,711 ratings |
| Free content |
Price history
- Amazon Fire TV Stick 4K Max: lowest $33.99 on Nov 3 at Fun Squiddecor; $33.99 on Nov 4.
- Roku Streaming Stick 4K: lowest $50.00 on Nov 3 at eBay.
Prices at every store
Amazon Fire TV Stick 4K Max
- FlexShopperNew
In stock
$69.99Free shippingObserved Nov 3, 2026, 6:36 AM - uShopMall.comNew
In stockSold by Since 2007
$79.99Free shippingObserved Nov 3, 2026, 6:36 AM - eBayNew
Availability unknown
$39.99Observed at 7:45 PM - TargetNew
Availability unknown
$84.99Observed at 7:45 PM
Also available at
- Fun SquiddecorCheck price at Fun Squiddecor
- SHI InternationalCheck price at SHI International
- Swede Things in AmericaCheck price at Swede Things in America
Specs compared
| Spec | Amazon Fire TV Stick 4K Max | Roku Streaming Stick 4K |
|---|---|---|
| Connectivity | Wi-Fi | Wi-Fi |
| HD Type | Ultra HD (4K) | 4K |
| Color | Black | Black |
| Dongle | Yes | — |
| Supported Services | Netflix, YouTube | — |
| With Remote Included | Yes | — |
| Assistant Support | Amazon Alexa | — |
| Capacity | 16 GB | — |
| size | — | (Pack of 1) |
| Playable Media Format | — | HDR10+, Dolby Vision |
| Audio/Video Outputs |
What reviewers say
Amazon Fire TV Stick 4K Max
Owners rate it 4.6 out of 5 across 177 ratings, calling it a fast, easy upgrade over older sticks. Complaints are mostly about setup glitches with AV receivers and the remote.
- Noticeably snappier navigation than older Fire TV Sticks
- 16 GB storage is enough for a full app library
- Setup walks you through in minutes
- Free ad-supported movies and shows included
- Persistent HDMI/AVR error messages needing reboots of TV, stick and receiver
- Remote buttons take getting used to
- Some listings mislabel the Wi-Fi version as 6E
Roku Streaming Stick 4K
Rated 4.6 out of 5 from 17,711 ratings, with buyers mostly calling it easy to set up and use. Picture quality and the channel selection draw the most praise; the few complaints are about packaging and missing batteries.
Questions and answers
- Which is better for Dolby Vision?
- Both support Dolby Vision, along with HDR10 and HDR10+. Picture quality on a Dolby Vision TV should be close. The Roku's service-neutral interface is the bigger difference.
- Is the Fire TV Stick 4K Max worth the extra $4.99?
- Only if you want Alexa, 16 GB of storage, or Wi-Fi 6E. Otherwise the Roku Streaming Stick 4K at $35.00 at eBay as of November 3, 2026 covers the same 4K HDR formats for less.
- Which has more storage for apps?
- The Fire TV Stick 4K Max, with 16 GB versus 4 GB on the Roku Streaming Stick 4K. That matters if you install many apps or games.
- Which is easier to set up?
- Both are simple. Buyers of the Roku repeatedly call it very easy to set up and use. The Fire TV Stick 4K Max also guides you on screen.
- Does either need a separate power outlet?
- Both are HDMI dongles that draw power over USB. Neither has an Ethernet port, so both rely on Wi-Fi.
- Which lasts longer?
- Neither has a published lifespan. The Roku's much larger rating base (17,711 versus 177) gives more evidence of steady satisfaction over time.
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