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Ivory Natural Black Beard Color Shampoo vs BRUTUS Naturals Plant-Based Hair & Beard Color

Pick Black Beard Color Shampoo if you want a fast, simple all-over black in one wash-and-rinse session and a large bottle that lasts. Pick BRUTUS Naturals if you want a plant-based powder color with no PPD or ammonia and a warm copper blonde shade for auburn or strawberry hair. Black Beard is the easier one-step product and has the stronger owner ratings; BRUTUS is the more careful, buildable formula with a real shade range and a longer process.

  • Choose the Black Beard Color Shampoo if you want permanent black on beard, moustache and hair in about 20 minutes with no mixing.
  • Choose the BRUTUS Naturals if you want a no-PPD, plant-based color in copper blonde or a brown shade and don't mind a 30 to 45 minute process that builds over several applications.

Prices

  • Ivory Natural Black Beard Color Shampoo: $18.98 at Walmart (last seen Nov 7)
  • BRUTUS Naturals Plant-Based Hair & Beard Color: $21.99 at Walmart (checked today)
  • Difference: the Ivory Natural Black Beard Color Shampoo is $3.01 cheaper than the BRUTUS Naturals Plant-Based Hair & Beard Color at the latest prices (Nov 7 and Nov 14)
B
Black Beard Color Shampoo for Instant Black Moustache & Beard

Ivory Natural Black Beard Color Shampoo

Black Beard Color Shampoo for Instant Black Moustache & Beard

4.8(876 ratings)
$18.98at WalmartChecked Nov 7
See all prices and details
Visit Walmart
Pros
  • One-step shampoo, no mixing or brush
  • Permanent black in about 20 minutes
  • Large 16.9 fl oz bottle
  • Ammonia free and plant-based
  • High owner rating from a large base
Cons
  • Black is the only shade
  • No PPD-free claim
  • Can look flat or too dark on light beards
  • No tools included
Brutus
BRUTUS Naturals Plant-Based Hair and Beard Color for Men, Copper Blonde, No PPD, 1.5 oz

BRUTUS Naturals Plant-Based Hair & Beard Color

BRUTUS Naturals Plant-Based Hair and Beard Color for Men, Copper Blonde, No PPD, 1.5 oz

$21.99at WalmartChecked 8 min ago
See all prices and details
Visit Walmart
Pros
  • No PPD, ammonia or ethanolamine
  • Only 8 plant ingredients
  • Copper blonde plus four other shades
  • Gloves, brush and sponge included
  • Vegan and cruelty free
Cons
  • Powder must be mixed and applied carefully
  • 30 to 45 minutes on, 24 hours to full color
  • Coverage builds over 2 to 3 applications
  • Small bag, up to 6 applications

What separates them

Ivory Natural Black Beard Color ShampooBRUTUS Naturals Plant-Based Hair & Beard Color
FormatLiquid shampoo you apply and rinse, no mixingPowder you mix with warm water into a paste
ShadesBlack onlyCopper Blonde, Natural Black, Dark Brown, Medium Brown, Light Brown
Process timeAbout 20 minutes to full cure30 to 45 minutes on, full result at 24 hours
Coverage buildInstant, one applicationBlends grey at first, full coverage in 2 to 3 applications
IngredientsAmmonia free, plant-based dye, but no PPD-free claimNo PPD, no ammonia, no ethanolamine, 8 plant ingredients
Size and uses16.9 fl oz bottle, many applications1.5 oz bag, up to 6 applications
KitBottle onlyReusable gloves, applicator brush, sponge
Owner feedback4.8 of 5 from 876 ratingsSmaller, newer brand with less owner feedback

Price history

$23.99$16.91
Nov 7Nov 14
  • Ivory Natural Black Beard Color Shampoo: lowest $16.91 on Nov 7 at Amazon; $16.91 on Nov 14.
  • BRUTUS Naturals Plant-Based Hair & Beard Color: lowest $23.99 on Nov 10 at Brutus.

Prices at every store

Ivory Natural Black Beard Color Shampoo

  • WalmartNew

    In stockSold by Seller

    $18.98+ $16.00 shippingChecked Nov 7
    Visit Walmart

Also available at

  • AmazonCheck price at Amazon
  • Ivory NaturalCheck price at Ivory Natural
  • eBayCheck price at eBay

Store links may earn us a commission.

Prices and history →

BRUTUS Naturals Plant-Based Hair & Beard Color

  • WalmartNew

    In stockSold by BRUTUSReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $21.99Free shippingChecked 8 min ago
    Visit Walmart
  • BrutusNew

    In stock

    $23.99+ $5.50 shippingChecked Nov 10
    Visit Brutus
All 2 stores and price history →

Specs compared

SpecIvory Natural Black Beard Color ShampooBRUTUS Naturals Plant-Based Hair & Beard Color
Unit Count16.9 Fluid Ounces—
Material Type FreeAmmonia Free—
Recommended Uses For ProductColor Protection, Moisturizing—
Full Cure Time20 Minutes—
Hair TypeAll—
Item LengthShampoo To Dye Black Hair Dye Gray Hair—
Product Dimensions3.94 X 3.15 X 1.18 Inches; 7.05 Ounces—
FormulationShampoo To Dye Black Hair Dye Gray Hair—
Item HeightShampoo To Dye Black Hair Dye Gray Hair—
Item WidthShampoo To Dye Black Hair Dye Gray Hair—
Material FeaturesNatural—
Hair Color PermanencePermanent—
Show all 29 specsShow fewer specs
SpecIvory Natural Black Beard Color ShampooBRUTUS Naturals Plant-Based Hair & Beard Color
Volume16.9 fluid ounces—
Item FormLiquid—
Container TypeBottle—
Product Benefits3 In 1 Hair Dye Shampoo—
size—1.5 oz
Net weight—20 g / 0.705 oz
Applications per bag—4 Applications per bag
Packet size—5 g packet
Water to mix—20 g (approx 4 tsp) warm water
Light blend time

What reviewers say

Ivory Natural Black Beard Color Shampoo

  • 4.8 / 5876 ratings

With 4.8 out of 5 from 876 ratings, buyers mostly report even, natural-looking black coverage on gray beards and moustaches. The main complaints center on timing and uneven results when the product is rinsed too early.

What people mention
  • CoveragePraisedBuyers say it covers gray beard and moustache hair evenly in one application.
  • Color resultMixedMany like the natural black shade, but some find it too dark or flat.
  • Application timeMixedUsers say results depend on leaving it on long enough, and rinsing early leaves patchy color.
  • FadeCriticisedSome owners report the color fading sooner than a permanent dye should.

Questions and answers

Which is better for a quick touch-up before an event?
Black Beard Color Shampoo. It colors in about 20 minutes in one application. BRUTUS needs 30 to 45 minutes on and full color shows at 24 hours, so plan ahead.
Which gives more natural-looking color?
BRUTUS, especially in copper blonde or brown, because it builds gradually and keeps warm tones. Black Beard gives a solid, even black that can look flat on light or reddish beards.
Is BRUTUS worth stepping up to?
Yes if you want no PPD, a shade other than black, or a gentler plant formula and don't mind mixing powder and waiting. For plain black coverage, Black Beard does the job with less effort.
Which lasts longer on the hair?
Both are permanent colors that fade with washing and growth. Black Beard is a single strong application; BRUTUS builds over 2 to 3 applications, so its coverage holds up better as grey returns.
Can I use either on my scalp hair as well as the beard?
Black Beard is marketed as a 3-in-1 for hair, beard and moustache. BRUTUS is sold as a hair and beard color, so it works on both, but patch test 48 hours before each use.
Which is easier for a beginner?
Black Beard. You shampoo it in and rinse. BRUTUS needs correct powder-to-water ratio, full saturation and a brush, and mistakes show more.

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10 min
Deeper blend time—20 min
Full coverage time—30 min+
Development time—24 hours
Kit contents—reusable gloves, applicator brush, biodegradabl…
Shades offered—Natural Black, Dark Brown, Medium Brown or Ligh…
Ammonia—No Ammonia
Added fragrance—No Added Fragrance