Which is better for a bright living room?

The TCL. Its Mini LED backlight reaches up to 3000 nits and has an anti-reflective coating, so it holds up against windows. The Sony's brightness is not rated and it has no local dimming.

Is the TCL worth $1,700 more than the Sony?

Only if you want the size and picture quality. At $2,499.99 versus $799.99 as of November 3, 2026, the TCL buys 33 more inches, Mini LED dimming, 120Hz motion and far higher brightness. For casual viewing at 8 feet, the Sony is enough.

Which is better for gaming?

The TCL. It has a 120Hz native panel, 144Hz support, Game Accelerator 288 and Auto Game Mode. The Sony is limited to 60Hz, which caps console output at 60fps.

How far should I sit from each?

About 6 to 9 feet suits the 65-inch Sony. The 98-inch TCL wants roughly 10 to 13 feet for mixed viewing and closer for a cinematic feel. Measure your wall first: the TCL is 85.8 inches wide.

Do both run Google TV?

Yes. Both use Google TV with Google Assistant. The TCL also works with Amazon Alexa and Apple Home; the Sony adds AirPlay 2 and Chromecast built-in.

Which has better sound without a soundbar?

The TCL, with Bang & Olufsen tuning, Dolby Atmos and DTS Virtual:X. The Sony's X-Balanced speakers and Dolby Atmos are fine for news and casual shows, but a soundbar helps either set.

BRAVIA 3 65” LED 4K HDR Google TV vs TCL 98" QM7K QD-Mini LED 4K Google TV (2025)

These are not close competitors. The TCL 98QM7K is a 98-inch QD-Mini LED set with 120/144Hz motion, up to 2500 dimming zones and 3000-nit peak brightness; the Sony BRAVIA 3 is a 65-inch 60Hz LED with a basic edge-lit panel. At $2,499.99 at Best Buy versus $799.99 at PrecisionAudioVideoExperts as of November 3, 2026, the TCL costs about three times as much and delivers a far brighter, larger, smoother picture. Buy the Sony for a normal living room on a budget; buy the TCL for a big, bright room where size and HDR punch matter.

Today the BRAVIA 3 65” LED 4K HDR Google TV costs $1,700.00 less at its best price.

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