Brazilian Joia Shampoo and Conditioner Set vs Pureology Strength Cure Blonde Shampoo & Conditioner Duo 2x266ml

Buy the Brazilian Joia set for fine to medium hair that frizzes and needs lightweight repair with a strong gourmand scent. Buy the Pureology Strength Cure Blonde duo if you are blonde, lightened or toned and want to fight brassiness while repairing damage. Brazilian Joia has the larger bottles and higher owner rating, but some owners say the reformulation changed the formula and the shampoo needs extra product to lather. Pureology is the more targeted pick for color-treated blonde hair, with a smaller following and a smaller bottle.

• Choose the Brazilian Joia set if you have fine to medium, dry or frizzy hair and want a sulfate-free shampoo and conditioner that repairs damage without weighing hair down.
• Choose the Pureology Strength Cure Blonde duo if your hair is blonde, highlighted or lightened and you want to neutralize brassy tones while repairing color damage.