ColourPop Pretty Fresh Foundation vs L'Oréal Paris True Match Foundation

Both are hydrating, fragrance-free, oil-free liquid foundations with medium, buildable coverage and a natural finish, so the choice comes down to shade match and extras. The L'Oréal True Match adds SPF 17 and a slightly wider shade range, and its 4,281 ratings average 4.3 out of 5. The ColourPop Pretty Fresh scores higher in editor testing at 4.6/5 and rates 4.3/5 for longwear, and owners praise its lightweight feel on dry skin. Buy the L'Oréal for sun protection and the broader shade grid; buy the ColourPop if you want the lighter, more serum-like texture.

• Choose the ColourPop Pretty Fresh if you have dry or normal skin and want a lightweight, hyaluronic-acid foundation that feels like skincare and layers without caking.
• Choose the L'Oréal True Match if you want medium coverage with built-in SPF 17 and the best odds of an exact shade match across 48 shades.