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Wet n Wild PhotoFocus Foundation vs L'Oréal Paris True Match Foundation

The L'Oréal True Match is the safer pick for most shoppers: 48 shades, a natural finish, hyaluronic acid and SPF 17, and a 4.3 rating across thousands of reviews. The Wet n Wild PhotoFocus is the better choice if you want a matte, photo-friendly finish and buildable coverage on a tight budget. Reviewers praise PhotoFocus for looking good in photos and holding up through a long day, but its 20-shade range and matte texture suit fewer skin tones and dry skin types. True Match wins on shade matching, comfort and sun protection; PhotoFocus wins on matte wear and value.

  • Choose the Wet n Wild PhotoFocus if you want a matte, buildable foundation that photographs well and you can find your match among 20 shades.
  • Choose the L'Oréal True Match if you want a natural finish, a wide shade range, added moisture and SPF in one step.

Prices

  • Wet n Wild PhotoFocus Foundation: $8.69 at eBay (checked today)
  • L'Oréal Paris True Match Foundation: $9.00 at eBay (checked today)
  • Difference: the Wet n Wild PhotoFocus Foundation is $0.31 cheaper than the L'Oréal Paris True Match Foundation today
Wet n Wild
Wet n Wild PhotoFocus Liquid Foundation

Wet n Wild PhotoFocus Foundation

Wet n Wild PhotoFocus Liquid Foundation

$8.69at eBayObserved at 8:14 AM
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Store links may earn us a commission.

Pros
  • Matte finish that holds up in photos
  • Buildable coverage for light or full looks
  • Cruelty-free, vegan and non-comedogenic
  • Light-diffusing complex softens redness
  • Strong editor testing score for longwear
Cons
  • Only 20 shades
  • No sun protection
  • Matte texture can cling to dry patches
  • Bottle without a listed pump
L'Oréal Paris
L'oreal Paris True Match

L'Oréal Paris True Match Foundation

L'oreal Paris True Match

4.3(4,281 ratings)
$9.00at eBayObserved at 9:03 AM
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Store links may earn us a commission.

Pros
  • 48 shades across warm, cool and neutral undertones
  • Natural finish that suits everyday wear
  • Hyaluronic acid and 24-hour moisture claim
  • SPF 17 built in
  • Fragrance-free, oil-free and non-comedogenic
Cons
  • Medium coverage only, less buildable
  • Natural finish can look shiny on oily skin
  • Shade names and codes vary by listing
  • Review average is good, not exceptional

What separates them

Wet n Wild PhotoFocus FoundationL'Oréal Paris True Match Foundation
Shade range20 shades48 shades
FinishMatteNatural
CoverageBuildableMedium
Sun protectionNone (SPF 0)SPF 17
Skin careHydrating, light-adjusting complexHyaluronic acid, 24-hour moisture
Formula free ofGluten; cruelty-free and veganAlcohol, fragrance, animal-derived ingredients
DispenserBottle, no pump listedIncludes a pump
Reviewer score4.9/5 from editor testing4.3/5 from 4,281 ratings

Price history

$9.97$4.92
Oct 31Nov 9
  • Wet n Wild PhotoFocus Foundation: lowest $4.92 on Oct 31 at Amazon; $4.92 on Nov 9.
  • L'Oréal Paris True Match Foundation: lowest $6.90 on Nov 9 at eCosmetics.

Prices at every store

Wet n Wild PhotoFocus Foundation

  • eBayPre-owned

    Availability unknownSold by steals_deals_us (99.8% positive, 55,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8.00Free shippingObserved at 8:23 AM
    Visit eBay
  • eBayNew

    Availability unknownSold by ja638020 (100% positive, 24 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8.69Free shippingObserved at 8:14 AM
    Visit eBay

Also available at

  • Hy-VeeCheck price at Hy-Vee
  • Wet N WildCheck price at Wet N Wild
  • WalmartCheck price at Walmart

Store links may earn us a commission.

Prices and history →

L'Oréal Paris True Match Foundation

  • eBayNew

    In stockSold by vibrantandvogue

    $9.00Free shippingObserved at 9:03 AM
    Visit eBay
  • WalmartNew

    In stock

    $9.97Observed at 8:23 AM
    Visit Walmart
  • eCosmeticsNew

    In stock

    $6.90+ $6.95 shippingObserved at 8:17 AM
    Visit eCosmetics
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $9.97Observed at 8:14 AM
    Visit Amazon

Also available at

  • Locatel Health & Wellness Online StoreCheck price at Locatel Health & Wellness Online Store
  • WalmartCheck price at Walmart
  • WalgreensCheck price at Walgreens

Store links may earn us a commission.

All 7 stores and price history →

Specs compared

SpecWet n Wild PhotoFocus FoundationL'Oréal Paris True Match Foundation
Shade range20 shades available48 shades
FinishMattenatural finish
CoverageBuildablemedium coverage
FormLiquidLiquid
Sun ProtectionSPF 0SPF 17
Skin TypeAllFor All Skin Types
TextureLiquid—
Longwear4.7/5 rating—
Skin Concern TargetsRedness—
SubtypeLiquid Foundation—
TypeFoundation—
UndertoneAll undertones—
Show all 40 specsShow fewer specs
SpecWet n Wild PhotoFocus FoundationL'Oréal Paris True Match Foundation
Skin BenefitHydrating, Moisturizing—
EffectLight-diffusing—
FormulaLight-adjusting complex—
Free OfGluten Free—
Application MethodPaddle, Brush, Sponge—
Typical UsersUNISEX—
Age RangeAdult—
Volume1 fl oz—
Weight1.0 OZ—
Packaging Type

What reviewers say

Wet n Wild PhotoFocus Foundation

Reviewers rate it highly for the price, calling it a strong matte foundation that photographs well. Complaints center on the matte finish drying out skin and on the packaging.

What people mention
  • CoveragePraisedReviewers say it builds from light to medium-full without looking heavy.
  • FinishMixedThe matte finish is liked on oily skin but called drying on dry skin.
  • LongwearPraisedOwners report it lasts through a long day and photographs well.
  • PackagingCriticisedThe open bottle makes it easy to pour out too much product.

L'Oréal Paris True Match Foundation

  • 4.3 / 54,281 ratings

True Match has a long following as a dependable, skin-like drugstore foundation, and the hydrating version draws praise for comfort on dry skin. Owners often mention that shade matching takes trial and that wear time varies by skin type.

What people mention
  • FinishPraisedOwners describe a natural, not cakey look that reads like skin.
  • HydrationPraisedThose with dry skin say it feels comfortable and doesn't cling to flakes.
  • Shade matchMixedThe 48-shade range helps, but buyers say the right match often takes trial.

Questions and answers

Which is better for oily skin?
The Wet n Wild PhotoFocus, because its matte finish controls shine better than the natural finish of True Match. If your skin is only slightly oily, True Match with a powder on top works too.
Which has a wider shade range?
True Match, with 48 shades against 20 for PhotoFocus. It is the easier one to match if you have a deeper or very fair skin tone.
Does either one have SPF?
True Match has SPF 17. PhotoFocus has no sun protection, so you need a separate sunscreen underneath.
Which lasts longer on the skin?
PhotoFocus is built for longwear and gets high marks for staying put through a long day. True Match is comfortable and hydrating but tends to fade sooner on oily skin.
Is True Match worth stepping up to from PhotoFocus?
Yes if you want more shade options, a natural finish and sun protection in one step. Stay with PhotoFocus if matte wear and photo-ready coverage matter more.
Which is better for dry or sensitive skin?
True Match. It has hyaluronic acid, 24-hour moisture and no fragrance or alcohol, while the matte PhotoFocus formula can emphasize dry patches.

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Bottle
—
SustainabilityCruelty-free—
Product type—Face Foundation
Shade—6.N Honey
Formula base—80% of ultra-moist cream
Key ingredient—Hyaluronic Acid
Moisturisation duration—24hr
Skin improvement—Within 2 Weeks
Pigments—up to 6 pigments
Dispenser—Includes a pump
Formulated without—Alcohol, Fragrance, Animal-derived ingredients
Non-Comedogenic—Yes
For Sensitive Skin—Yes
Fragrance-Free—Yes
Size—1 fl oz
Oil-Free—Yes
Actual Color—N3, Light Medium
Multipack Quantity—1
color—N3, Light Medium
  • Wear timeMixedLongevity is fine for many, while oily skin types report shine and fading by afternoon.