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Hisense U7 75" Mini-LED Google TV vs Roku Select Series 75-Inch

Buy the Hisense 75U7SG if you want a bright, fast, gaming-ready Mini-LED TV and can spend about $1,300. Buy the Roku Select Series 75 if you want a big 75-inch 4K screen for about $500 and mostly watch streaming apps. The price gap is large: $1,299.99 at Best Buy for the Hisense versus $499.99 at Best Buy for the Roku, both as of November 8, 2026. The Hisense earns its extra cost with Mini-LED dimming, 165Hz, VRR and Dolby Atmos; the Roku is the value pick.

Today the Roku Select Series 75-Inch costs $800.00 less at its best price.

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Hisense
Hisense 75" U7 Mini-LED ULED 4K UHD Smart Google TV (75U7SG, 2026 Model)

Hisense U7 75" Mini-LED Google TV

Hisense 75" U7 Mini-LED ULED 4K UHD Smart Google TV (75U7SG, 2026 Model)

4.8(576 ratings)
$1,299.99at Best BuyObserved at 8:53 AM
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Choose the Hisense U7 if you watch sports and HDR movies in a bright room or play console games at high frame rates.

Pros
  • Mini-LED backlight with up to 3,000 dimming zones gives deep blacks and bright highlights
  • 165Hz native refresh and VRR suit fast sports and console gaming
  • Dolby Atmos 2.1.2 sound tuned by Devialet
  • Google TV with Gemini AI voice search
  • Strong 4.8 out of 5 from 576 ratings
Cons
  • Costs about $800 more than the Roku
  • Bright Mini-LED can show blooming around bright objects on dark scenes
  • Google TV interface takes setup and tuning
  • 165Hz only helps if your console or PC supports it
Roku
Roku Select Series 75-Inch

Roku Select Series 75-Inch

$499.99at Best BuyObserved at 9:01 AM
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Choose the Roku Select Series if your budget is near $500 and you mainly stream shows and movies.

Pros
  • About $500 for a 75-inch 4K screen
  • QLED panel at 75 inches for better color than plain LED
  • Roku OS is simple and fast to learn
  • HDR10+ and HLG support, Ethernet and Bluetooth
  • Three HDMI inputs plus eARC
Cons
  • Direct-lit backlight without local dimming, so blacks look gray
  • 60Hz panel with no VRR, weaker for gaming
  • Dolby Audio only, no Atmos
  • No Dolby Vision

What separates them

Hisense U7 75" Mini-LED Google TVRoku Select Series 75-Inch
Price$1,299.99 at Best Buy as of November 8, 2026$499.99 at Best Buy as of November 8, 2026
BacklightMini-LED with up to 3,000 local dimming zonesDirect-lit LED (QLED panel at 75 inches)
Peak brightnessUp to 3,000 nits claimedNot specified; standard direct-lit brightness
Refresh rateNative 165Hz with VRR60Hz panel, no VRR listed
HDR formatsDolby Vision and HDR10 family, Pantone Validated colorHDR10+ and HLG
Audio2.1.2 channels tuned by Devialet, Dolby AtmosDolby Audio, built-in speakers
Smart platformGoogle TV with Gemini AI voice controlRoku OS
HDMI inputsHDMI with eARC, plus Ethernet, USB, Bluetooth 5.43 HDMI plus 1 HDMI eARC, Ethernet, Bluetooth

Price history

  • Hisense U7 75" Mini-LED Google TV: lowest $1,299.99 on Nov 8 at Best Buy.
  • Roku Select Series 75-Inch: lowest $499.99 on Nov 8 at Best Buy.

Prices at every store

Hisense U7 75" Mini-LED Google TV

  • Best BuyNew

    In stock

    $1,299.99Free shippingObserved at 8:53 AM
    Visit Best Buy
  • WalmartNew

    Out of stock

    $1,298.00Free shippingVerified
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Roku Select Series 75-Inch

  • Best BuyNew

    In stock

    $499.99Free shippingObserved at 9:01 AM
    Visit Best Buy
  • NeweggNew

    In stock

    $729.99Free shippingObserved at 9:01 AM
    Visit Newegg

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Specs compared

SpecHisense U7 75" Mini-LED Google TVRoku Select Series 75-Inch
screen_size75 in—
colorBlack—
Refresh Rate (Hz)165—
Screen Resolution3840x2160 (4K Ultra HD)—
Smart TVYes—
Release Year2026—
VRRYes—
Operating SystemGoogle TV—
Voice ControlYes—
DisplayLED, Mini-LED—
ConditionNewProduct ID: 817623551—
Aspect Ratio169—
Show all 40 specsShow fewer specs
SpecHisense U7 75" Mini-LED Google TVRoku Select Series 75-Inch
Antenna LocationIndoor—
Aspect Ratio16:9—
Audio EncodingDolby Atmos—
Audio InputUSB—
Audio Output ModeSurround—
Bluetooth Version5.4—
BrandHisense—
Built-In MediaPower Cable, Remote Control, Stand, TV, User Ma…—
Compatible DevicesGaming Console, Headphone, Laptop, Smartphone, …—

What reviewers say

Hisense U7 75" Mini-LED Google TV

  • 4.8 / 5576 ratings

Owners rate it 4.8 out of 5 from 576 ratings, with most praise going to brightness, contrast and gaming smoothness for the price. Complaints cluster around blooming in dark scenes and the Google TV interface.

What people mention
  • BrightnessPraisedOwners say the picture stays clear in bright rooms where other TVs wash out.
  • BloomingCriticisedSome see halos around bright objects on dark scenes, especially off-axis.
  • GamingPraisedHigh refresh rate and VRR make fast games feel smooth with low lag.
  • SoundPraisedThe Devialet-tuned speakers are called good enough to skip a budget soundbar.

Questions and answers

Which is better for gaming?
The Hisense U7. It has a native 165Hz panel, VRR and Game Booster 330 for low input lag. The Roku Select Series is a 60Hz set with no VRR listed, so fast games will look less smooth.
Is the Hisense worth $800 more?
Yes if you watch HDR movies, sports in a bright room or play games. The Mini-LED dimming, brightness and 165Hz panel are real upgrades. If you mostly stream sitcoms and dramas, the Roku covers that well for $499.99.
Which has better picture quality?
The Hisense. Mini-LED with up to 3,000 dimming zones and up to 3,000 nits beats a direct-lit QLED panel, especially in dark scenes and bright rooms. The Roku is fine for everyday viewing but has no local dimming.
Which is better for a bright living room?
The Hisense U7. Its Mini-LED backlight reaches much higher brightness, so glare and daylight wash out the picture less. The Roku's direct-lit panel is dimmer.
Do both run the same apps?
Yes, both carry Netflix, YouTube, Disney+ and the major streaming apps. The Hisense uses Google TV with Gemini AI voice control; the Roku uses Roku OS, which many people find simpler.
Which lasts longer?
Neither maker publishes a lifespan figure, and both should run for years. The Hisense has more complex backlight hardware, so a panel or dimming fault costs more to fix; the Roku is cheaper to replace.

More comparisons

  • Hisense 75" U7 Mini-LED ULED 4K UHD Smart Google TV (75U7SG, 2026 Model) vs Sony Bravia 9 Series 75 inch Ultra HD 4K Smart Mini LED TV (K-75XR90)
  • LG 65QNED84B 65 inch Class QNED84B Series 4K Mini LED evo AI Smart TV vs Hisense 75" U7 Mini-LED ULED 4K UHD Smart Google TV (75U7SG, 2026 Model)
  • Roku Select Series 75-Inch vs Sony Bravia 9 Series 75 inch Ultra HD 4K Smart Mini LED TV (K-75XR90)
  • Roku Select Series 75-Inch vs Hisense U6 Mini LED 4K Smart TV (2025)
  • Samsung 65” Class U8000H Series Crystal UHD 4K UHD Samsung Vision AI Companion Smart Tizen TV 2026 vs Roku Select Series 75-Inch
  • LG 65QNED84B 65 inch Class QNED84B Series 4K Mini LED evo AI Smart TV vs Roku Select Series 75-Inch

Buying guides that pick them

  • Best 65- to 75-inch 4K smart TVs
Connectivity Technology
Bluetooth, Ethernet, HDMI, USB, Wi-Fi
—
Connector TypeEthernet, HDMI, RF, USB—
Content Sharing DirectionMobile to TV—
Contrast RatioHigh—
Control MethodVoice—
Display Backlight ConfigurationMini LED—
Display Backlight SettingFull Array Local Dimming—
Display Backlight TechnologyMini-LED—
Display Language OptionsSpanish—
Display Refresh Rate in Hertz165—
Screen sizes—43", 50", 55", 65", 75", 85"
Resolution—4K
Backlighting—Direct lit
Display type—43": LED; 50"-85": QLED
HDR format—HDR10+, HLG
Wi-Fi—Wi-Fi® 5 802.11ac
Ethernet—Ethernet
Bluetooth—Yes
Audio—Dolby Audio