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Hisense U7 Series ULED Mini-LED TV vs Roku Plus Series 4K QLED TV

The Hisense U7 is the stronger TV for gaming and bright rooms. Its Mini-LED panel hits far higher peak brightness, runs at 120Hz natively with a 165Hz game mode, and supports Dolby Vision and HDR10. The Roku Plus Series is the easier, calmer pick: the Roku interface is simpler, the remote has hands-free voice and a lost-remote finder, and Dolby Atmos with a built-in subwoofer gives better built-in sound. Build quality is close at this tier, and owners of both rate them highly.

  • Choose the Hisense U7 if you game, watch sports in a bright room, or want the brightest, most contrasty picture for the money.
  • Choose the Roku Plus Series if you want the simplest smart TV experience, strong built-in sound, and a remote the whole household can use.

Prices

  • Hisense U7 Series ULED Mini-LED TV: $849.99 at Newegg.com (checked today)
  • Roku Plus Series 4K QLED TV: $329.99 at Amazon (checked today)
  • Difference: the Roku Plus Series 4K QLED TV is $520.00 cheaper than the Hisense U7 Series ULED Mini-LED TV today
Hisense
Hisense U7 Series ULED Mini-LED 4K UHD Smart Google TV

Hisense U7 Series ULED Mini-LED TV

Hisense U7 Series ULED Mini-LED 4K UHD Smart Google TV

4.8(897 ratings)
$849.99at Newegg.comObserved at 9:28 AM
See all prices and details
Visit Newegg.com
Pros
  • Very high peak brightness for bright rooms and HDR highlights
  • 120Hz panel with a 165Hz game mode for smooth console and PC play
  • Anti-glare coating cuts reflections
  • Dolby Vision plus eARC for soundbars
  • Four HDMI ports
Cons
  • Google TV interface is busier than Roku
  • Built-in sound is weaker than the Roku's
  • No HDR10+ support
  • CEC listed as no, which can complicate one-remote setups
Roku
Roku Plus Series

Roku Plus Series 4K QLED TV

Roku Plus Series

4.7(921 ratings)
$329.99at AmazonObserved at 9:09 AM
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Roku OS is simple and fast to learn
  • Dolby Atmos with a built-in subwoofer sounds good without a soundbar
  • Enhanced remote has hands-free voice and a lost remote finder
  • HDR10+ and Dolby Vision both supported
  • Bluetooth headphone mode for private listening
Cons
  • 60Hz panel is weaker for fast gaming
  • Lower brightness than the Hisense, so HDR pops less
  • Fewer published picture-tuning details
  • No eARC listed

What separates them

Hisense U7 Series ULED Mini-LED TVRoku Plus Series 4K QLED TV
BacklightMini-LED Pro with full-array local dimmingMini-LED with full-array local dimming
Peak brightnessUp to 3,000 nits claimedStandard Mini-LED brightness, no high-nit figure published
Refresh rate120Hz native, 165Hz Game Mode Ultra60Hz
HDR formatsDolby Vision and HDR10Dolby Vision and HDR10+
Smart platformGoogle TV with Google Assistant, Alexa and SiriRoku OS with Roku Voice, Alexa, Google Assistant and Siri
Built-in audio2.1.2 multi-channel surroundDolby Atmos with built-in subwoofer and Bluetooth headphone mode
RemoteStandard voice remoteEnhanced Voice Remote with hands-free voice and lost remote finder
Anti-glareAnti-reflection, glare-free panelNot specified

Price history

$649.99$280.00
Oct 30Nov 9
  • Hisense U7 Series ULED Mini-LED TV: lowest $370.37 on Oct 30; $649.99 on Nov 9.
  • Roku Plus Series 4K QLED TV: lowest $280.00 on Nov 2 at Walmart; $329.99 on Nov 9.

Prices at every store

Hisense U7 Series ULED Mini-LED TV

  • eBayNew

    In stockSold by wholesale_connection

    $849.99Observed at 9:28 AM
    Visit eBay
  • Newegg.comNew

    In stockSold by Electronic Express

    $849.99Observed at 9:28 AM
    Visit Newegg.com
  • DoorDashNew

    In stockSold by Best Buy US

    $1,299.99Observed at 3:36 AM
    Visit DoorDash
  • Best BuyNew

    In stock

    $2,150.99Free shippingObserved at 1:28 PM
    Visit Best Buy

Also available at

  • eBayCheck price at eBay

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All 5 stores and price history →

Roku Plus Series 4K QLED TV

  • eBayNew

    In stockSold by electronic_express

    $479.99Free shippingVerified
    Visit eBay
  • Newegg.comNew

    In stockSold by Electronic Express

    $479.99Free shippingObserved at 12:55 PM
    Visit Newegg.com
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $329.99Free shippingObserved at 9:09 AM
    Visit Amazon
  • DoorDashNew

    Out of stockSold by Best Buy US

    $499.99+ $5.99 shippingObserved at 12:55 PM
    Visit DoorDash

Also available at

  • Best BuyCheck price at Best Buy
  • eBayCheck price at eBay
  • WalmartCheck price at Walmart

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Specs compared

SpecHisense U7 Series ULED Mini-LED TVRoku Plus Series 4K QLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeLEDQLED
Assistant SupportGoogle Assistant, Amazon Alexa, SiriGoogle Assistant, Amazon Alexa, Siri
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, USB, HDMI
Supported Streaming ServicesNetflix, Prime Video, YouTube, Disney+Hulu, Netflix, Prime Video, Roku
Screen Size75 inches55 inches, 65 inches, 75 inches
HDMI Ports4 HDMI ports4
Show all 40 specsShow fewer specs
SpecHisense U7 Series ULED Mini-LED TVRoku Plus Series 4K QLED TV
Refresh Rate120 Hz60 Hz
Smart TVYesYes
Anti-GlareYes—
Width65.7 in wide—
Depth2.3 in deep—
Weight70.8 lb—
ConnectionsHDMI—
CECNo—
Screen Resolution3840x2160 (4K Ultra HD)—
Screen designFlat—

What reviewers say

Hisense U7 Series ULED Mini-LED TV

  • 4.8 / 5897 ratings

Owners rate the U7 Series highly, at 4.8 out of 5 from 897 ratings. They praise the bright picture, deep blacks for the price and smooth high-refresh motion. Complaints center on occasional backlight blooming and average built-in sound.

What people mention
  • Picture qualityPraisedOwners call the Mini-LED picture bright and vivid, with strong HDR highlights.
  • BloomingCriticisedSome notice halos around bright objects on dark backgrounds, a known Mini-LED trade-off.
  • MotionPraisedThe high-refresh panel is described as smooth for sports and gaming.
  • SoundMixedBuilt-in audio is usable but owners say a soundbar improves it.

Roku Plus Series 4K QLED TV

  • 4.7 / 5921 ratings

Owners rate the Plus Series highly, with 4.7 out of 5 from 921 ratings. Most praise the picture for the price and the familiar Roku interface; complaints center on sound and motion handling.

What people mention
  • Picture qualityPraisedOwners say colors are vivid and blacks are solid for a TV in this price class.
  • Roku interfacePraisedReviewers call the home screen fast and easy to navigate, especially for existing Roku users.
  • SoundCriticisedMany owners find the built-in speakers weak and add a soundbar.
  • MotionMixed
Reviews
  • Best 55-Inch TV for 2023: Top Features and Brands for Every Budget
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Questions and answers

Which is better for gaming?
The Hisense U7. Its 120Hz panel and 165Hz game mode give smoother motion and lower input lag than the Roku's 60Hz screen.
Which has the better picture?
The Hisense U7 is brighter and has more contrast headroom, which matters in a bright room and for HDR. The Roku Plus Series is accurate and adds HDR10+, but it cannot match the Hisense's peak brightness.
Which is easier to use?
The Roku Plus Series. Roku OS is simpler, and the enhanced remote adds hands-free voice and a lost remote finder. Google TV on the Hisense is more capable but busier.
Do I need a soundbar with either?
The Roku Plus Series sounds better out of the box thanks to Dolby Atmos and a built-in subwoofer. The Hisense U7 benefits more from a soundbar, though its eARC port makes adding one easy.
Is the Hisense worth stepping up to over the Roku?
Yes if you game or watch a lot of sports in daylight. If you mainly stream shows in a dim room and value simplicity, the Roku Plus Series is enough.
Which lasts longer?
Both are built to similar standards and neither brand publishes a lifespan figure. The Hisense's higher brightness can age the backlight faster over many years of heavy use, but either should serve well for years.

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All 4 stores and price history →
Backlit LEDYes—
Edge-lit LEDNo—
MHLNo—
HDR TypeHDR10, Dolby Vision—
AmbilightNo—
3DNo—
ARCeARC—
Release Year2025—
VRRYes—
WCGYes—
Operating SystemVIDAA, Google TV—
Network Functionality—Smart TV
Network Connectivity—Wi-Fi
Video Interface—HDMI
Backlight Technology—QLED
Display Highlights—HDR10+, Dolby Vision
Display Aspect Ratio—16:9
Supported Resolutions—4K
Some notice blur in sports and action scenes due to the 60 Hz panel; others don't mind.