LG C6 Series OLED TV (65") vs Samsung OLED S90F 65" TV

Both are 65-inch 4K OLEDs with 120Hz panels, four HDMI ports and AI upscaling, so the picture fundamentals are close. The LG C6 leans toward gaming and motion: a 0.1ms response time, a 165Hz mode on the C6 panel and webOS with all three major assistants. The Samsung S90F counters with a 144Hz input mode, Pantone-validated color and a brighter OLED HDR+ push. Owners rate the LG higher (4.8 from 900 ratings) than the Samsung (4.5 from 1,967), and the larger Samsung sample still lands well. Buy the LG for mixed movie and gaming use with the widest app and assistant support; buy the Samsung if you want the brightest OLED picture and 144Hz PC gaming.

• Choose the LG C6 if you game on a PC or console at high frame rates, want Siri alongside Alexa and Google Assistant, or prefer webOS.
• Choose the Samsung S90F if you watch a lot of HDR movies in a brighter room and want Pantone-validated color and a 144Hz input mode.