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LG 65-Inch OLED evo C4 Series vs Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage

The Samsung S90HD is the better buy for most people: it costs less and adds a glare-free coating the LG lacks. At $897.99 at Abt Electronics & Appliances as of November 5, 2026, it undercuts the LG's $1,183.91 at Best Buy by about $286. Choose the LG C4 if you want Dolby Vision, four full-bandwidth HDMI 2.1 ports and LG's five-year webOS update pledge.

Today the Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage costs $285.92 less at its best price.

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LG
LG 65-Inch OLED evo C4 Series

LG 65-Inch OLED evo C4 Series

4.6(572 ratings)
$1,183.91at Best BuyObserved at 7:30 PM
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Choose the LG C4 if you watch Dolby Vision movies, game on a PC or console with G-Sync, and want a long software support window.

Pros
  • Dolby Vision plus FILMMAKER MODE for accurate movie playback
  • Four HDMI ports with G-Sync VRR certification
  • Five years of webOS updates through the Re:New program
  • Alpha 9 Gen7 processor with AI Super Upscaling
Cons
  • About $286 more than the Samsung at current prices
  • No anti-glare coating, so reflections show in bright rooms
  • Only 2 stores price it new, which limits price competition
Samsung
Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage

Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage

4.8(222 ratings)
$897.99at Abt Electronics & AppliancesObserved Nov 5, 2026, 9:44 AM
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Choose the Samsung S90HD if your room has windows or lamps that reflect on the screen, or you want to save roughly $286.

Pros
  • Glare Free screen handles bright rooms and window light
  • 165 Hz Motion Xcelerator with G-Sync and FreeSync Premium Pro
  • $897.99 at Abt, the lowest current price of the two
  • 11 stores price it new, so prices are easier to compare
Cons
  • No Dolby Vision listed; HDR relies on OLED HDR+
  • No stated software update commitment
  • Object Tracking Sound Lite is modest built-in audio

What separates them

LG 65-Inch OLED evo C4 SeriesSamsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage
Price (65-inch, new)$1,183.91 at Best Buy as of November 5, 2026$897.99 at Abt Electronics & Appliances as of November 5, 2026
Anti-glareNo anti-glare coatingGlare Free coating cuts reflections
HDR formatsDolby Vision, HDR10, HLGOLED HDR+; no Dolby Vision listed
Gaming features120 Hz, G-Sync VRR certified, 4 HDMI portsMotion Xcelerator 165 Hz, G-Sync and FreeSync Premium Pro
ProcessorAlpha 9 AI Processor Gen7NQ4 AI Gen3 with 128 neural networks
Software updateswebOS Re:New program, 5 years of updatesNot stated
SoundDolby AtmosObject Tracking Sound Lite and Dolby Atmos
Store availability2 stores price it new11 stores price it new

Price history

$2,177.00$649.99
Oct 30Nov 6
  • LG 65-Inch OLED evo C4 Series: lowest $649.99 on Nov 1; $1,183.91 on Nov 6.
  • Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage: lowest $755.00 on Nov 1 at vipoutlet.com; $897.99 on Nov 6.

Prices at every store

LG 65-Inch OLED evo C4 Series

  • Best BuyNew

    In stock

    $1,183.91+ $16.49 shippingObserved at 7:30 PM
    Visit store
  • WalmartNew

    In stock

    $1,278.90Free shippingObserved Nov 4, 2026, 11:15 PM
    Visit store
  • eBayOpen box

    Availability unknownSold by therealrickc137 (100% positive, 13 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $730.69+ $51.05 shippingVerified
    Visit store

Also available at

  • DirectDialCheck price at DirectDial
  • TecisoftCheck price at Tecisoft
  • WalmartCheck price at Walmart
All 3 stores and price history →

Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage

  • Best BuyNew

    In stock

    $897.99Observed Nov 5, 2026, 9:44 AM
    Visit store
  • B&H Photo-Video-AudioNew

    Availability unknown

    $897.99Observed Nov 5, 2026, 9:44 AM
    Visit store
  • PC Richard & SonNew

    Availability unknown

    $897.99Observed Nov 5, 2026, 9:44 AM
    Visit store
  • Abt Electronics & AppliancesNew

    Availability unknown

    $897.99Observed Nov 5, 2026, 9:44 AM
    Visit store

Also available at

  • Sam's ClubCheck price at Sam's Club
  • Macy'sCheck price at Macy's
  • BJ's Wholesale ClubCheck price at BJ's Wholesale Club
All 11 stores and price history →

Specs compared

SpecLG 65-Inch OLED evo C4 SeriesSamsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage
Display TypeOLEDOLED
Resolution4K3840 x 2160
HDTV Format4K UHD4K
Refresh Rate120 Hz120 Hz
HDMI Ports44 HDMI ports
Screen Size6565 inches
colorSilverBlack
Network FunctionalitySmart TV—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—
Anti-GlareNo—
Show all 40 specsShow fewer specs
SpecLG 65-Inch OLED evo C4 SeriesSamsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage
Max Resolution V-SyncVRR, Nvidia G-Sync VRR certification—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Image Contrast RatioExcellent contrast—
Viewing AngleWide viewing angles—
Viewing Angle (Vertical)178° vertical—
Smart TVYes—
Internet Streaming ServicesNetflix—
Network ConnectivityEthernet, Wi-Fi

What reviewers say

LG 65-Inch OLED evo C4 Series

  • 4.6 / 5572 ratings

Reviewers rate it 4.6 out of 5 from 572 ratings and single out the picture as clear and lifelike, with easy setup and mounting. Several owners of earlier OLEDs say they would not go back to other TV types.

Pros
  • Picture described as extremely clear and lifelike, like a window
  • No eye strain; works well as a computer monitor
  • Simple plug-and-play setup and wall mounting
  • Easy unboxing and packaging
Cons
  • Magic Remote cursor is hard for elderly users
  • One owner reported burn-in

Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage

  • 4.8 / 5222 ratings

The set holds a 4.8 out of 5 from 222 ratings, which points to strong owner satisfaction. Most praise centers on picture quality and the glare-free screen.

Pros
  • Bright, punchy OLED picture
  • Glare Free screen works in daylight
  • Smooth gaming with VRR enabled
  • Easy setup and slim design
Cons
  • Price swings make timing a purchase hard
  • Sound is thin without a soundbar
  • Reflective edges in very bright rooms
Reviews
  • Best 4K TV for 2026 - CNET

Questions and answers

Which is better for a bright living room?
The Samsung S90HD. Its Glare Free coating reduces reflections, while the LG C4 has no anti-glare treatment.
Is the LG C4 worth the extra $286?
Only if you want Dolby Vision and LG's five-year update pledge. The Samsung matches 120 Hz OLED picture quality for less.
Which is better for gaming?
The Samsung on paper: 165 Hz Motion Xcelerator with both G-Sync and FreeSync Premium Pro. The LG C4 offers 120 Hz with G-Sync certification.
Do both support Dolby Atmos?
Yes. Both list Dolby Atmos, and the Samsung adds Object Tracking Sound Lite.
Which has better HDR?
The LG C4 supports Dolby Vision, which the Samsung listing does not. On disc and streaming content mastered in Dolby Vision, the LG has the edge.
How many HDMI ports does each have?
Both have 4 HDMI ports.

More comparisons

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  • LG C5 vs LG 65-Inch OLED evo C4 Series
  • LG 65-Inch OLED evo C4 Series vs Sony 55-inch BRAVIA 8 OLED 4K Smart TV
  • LG 65-Inch OLED evo C4 Series vs Samsung S90H 4K OLED Vision AI Smart TV
  • LG 65-Inch OLED evo C4 Series vs LG OLED evo C4 55-inch 4K Smart TV
  • LG 65-Inch OLED evo C4 Series vs LG OLED evo AI C6 55" 4K Smart webOS TV
  • LG 65-Inch OLED evo C4 Series vs Samsung 65 inch OLED HDR 4K S85F Smart TV (2025)

Buying guides that pick them

  • Best 65-inch OLED 4K smart TVs under $1,500
  • Best 65-inch OLED 4K smart TVs
  • Best LG OLED TVs under $1,000
  • Best 65 inch OLED TVs under $1,500
  • Best OLED TVs under $1,500 for living room movie and streaming use
—
Video InterfaceHDMI—
PC InterfaceHDMI—
CEC EnabledYes (Simplink (HDMI CEC))—
Expansion SlotsCI+—
Dimensions932x577x170 mm (with stand)—
webOS ReNew Program offers 5 years of updates—
Screen Size Class65 inches—
High Dynamic Range (HDR)true—
High Dynamic Range FormatDolby Vision—
OLED TechnologyOLED EVO—
Smart PlatformwebOS—
Number of HDMI Inputs (Total)4—
TV Tuner TypeATSC—
Works WithAmazon Alexa, Apple Home—
BrandLG—
Model NumberOLED65C4AUA—
Seriesevo C4 Series—
Product Height With Stand34.6 inches—
Product Width56.7 inches—