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LG C6 Series OLED TV (77") vs Sony Bravia 8 II 77-inch OLED TV

Both are 77-inch 4K OLEDs with 120Hz panels, four HDMI 2.1 ports and Dolby Vision, so picture quality is close. The LG C6 has the brighter OLED evo panel, a 0.1ms response time, VRR up to 165Hz for PC gaming and webOS 26 with over 400 free channels; owners rate it 4.8 out of 5 across 923 ratings. The Sony Bravia 8 counters with the Cognitive Processor XR and Acoustic Surface Audio+, which vibrates the screen itself as a speaker, plus Google TV with Google Assistant, Alexa and Siri. Buy the LG for gaming and a brighter room; buy the Sony for built-in sound and Google TV.

  • Choose the LG C6 if you game on a PC or console and want the brightest OLED picture LG makes, with VRR up to 165Hz and four HDMI 2.1 ports.
  • Choose the Sony Bravia 8 if you want sound that comes from the screen itself and Google TV with all three major voice assistants built in.

Prices

  • LG C6 Series OLED TV (77"): $2,390.00 at eBay (checked today)
  • Sony Bravia 8 II 77-inch OLED TV: $2,299.99 at Amazon (checked today)
  • Difference: the Sony Bravia 8 II 77-inch OLED TV is $90.01 cheaper than the LG C6 Series OLED TV (77") today
LG
LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP

LG C6 Series OLED TV (77")

LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP

4.8(923 ratings)
$2,390.00at eBayChecked 1 h ago
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Pros
  • Bright OLED evo panel holds up in well-lit rooms
  • 0.1ms response time and VRR up to 165Hz suit PC and console gaming
  • Four HDMI 2.1 inputs cover a console, PC and soundbar at once
  • webOS 26 with over 400 free channels and a large on-demand library
  • Strong 4.8 out of 5 owner rating from 923 ratings
Cons
  • 2.2-channel audio is weaker than Sony's screen-speaker system
  • No Google Assistant or Alexa built in
  • Stand is not included in the listed specs, so plan a VESA mount or a stand
Sony
Sony K-77XR80

Sony Bravia 8 II 77-inch OLED TV

Sony K-77XR80

$2,299.99at AmazonChecked 1 h ago
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Pros
  • Acoustic Surface Audio+ makes the screen itself the speaker
  • Cognitive Processor XR handles upscaling and motion well
  • Google TV with Google Assistant, Alexa and Siri
  • Four HDMI 2.1 ports and low input lag for gaming
  • Slim design with a brushed metal accent
Cons
  • Standard OLED panel is dimmer than LG's evo panel in bright rooms
  • No 165Hz PC gaming mode
  • Fewer free built-in channels than LG Channels

What separates them

LG C6 Series OLED TV (77")Sony Bravia 8 II 77-inch OLED TV
Panel brightnessOLED evo panel, marketed as up to 3x brighter than earlier C-seriesStandard OLED panel with Sony's brightness tuning; strong in dark rooms
Picture processorAlpha 11 Gen3 AI Processor with AI upscaling and per-content picture tuningCognitive Processor XR, which focuses on human eye-tracking and depth
Gaming0.1ms response time, native 120Hz, VRR up to 165Hz for PC, four HDMI 2.1 ports120Hz, VRR and HDMI 2.1 with low input lag, but no 165Hz PC mode
Audio2.2-channel speakers with Dolby Atmos decodingAcoustic Surface Audio+ vibrates the screen as the speaker, with actuators and subwoofers
Smart platformwebOS 26 with LG Channels, over 400 free channels and 10,000+ on-demand titlesGoogle TV with Google Assistant, Alexa and Siri support
HDR formatsDolby Vision, HDR10 and HLGDolby Vision and HDR10; Sony adds its own XR contrast tuning
DesignNear-invisible bezel, 51.8 lbs without stand, art and photo display modeUltra-slim profile with a brushed metal band along the bottom edge
Owner feedback4.8 out of 5 from 923 ratingsNo comparable owner rating count given

Price history

$2,299.99$1,999.96
Nov 1Nov 11
  • LG C6 Series OLED TV (77"): lowest $1,999.96 on Nov 5 at Amazon; $1,999.99 on Nov 11.
  • Sony Bravia 8 II 77-inch OLED TV: lowest $2,098.60 on Nov 9 at Amazon; $2,299.99 on Nov 11.

Prices at every store

LG C6 Series OLED TV (77")

  • eBayNew

    In stock

    $2,390.00+ $150.00 shippingChecked 1 h ago
    Visit eBay
  • Microless.comNew

    In stockShips from abroad · duties may apply

    $3,185.75+ $890.00 shippingChecked 1 h ago
    Visit Microless.com

Also available at

  • WalmartCheck price at Walmart
  • AntonlineCheck price at Antonline
  • Best BuyCheck price at Best Buy

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All 2 stores and price history →

Sony Bravia 8 II 77-inch OLED TV

  • ShopNew

    In stockSold by Shop appMade for another market

    $3,074.00Free shippingChecked 1 h ago
    Visit Shop
  • Voomi SupplyNew

    In stockMade for another market

    $8,078.82+ $330.00 shippingChecked 1 h ago
    Visit Voomi Supply
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,299.99Free shippingChecked 1 h ago
    Visit Amazon
  • Zaytoun SolutionsNew

    Availability unknownMade for another market

    $4,368.18Free shippingChecked 1 h ago
    Visit Zaytoun Solutions
All 4 stores and price history →

Specs compared

SpecLG C6 Series OLED TV (77")Sony Bravia 8 II 77-inch OLED TV
screen_size77 in77 inches
colorBlackBlack
Refresh rate120Hz120Hz
Smart TVYesYes
HDRYesYes
Resolution4K UHD4K
High DefinitionYesYes
HDTV Format4K4K UHD
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportSiriGoogle Assistant, Amazon Alexa, Siri
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Show all 40 specsShow fewer specs
SpecLG C6 Series OLED TV (77")Sony Bravia 8 II 77-inch OLED TV
Native resolution3840x2160—
Panel typeOLED—
Response time0.1ms—
Processora11 AI Processor 4K Gen3—
Audio system2.2 Channel—
Smart platformWebOS 26—
HDMI inputsHDMI x4—
USB ports2—
VESA mount300mm x 200mm (11.8 x 7.9 in.)—
Weight without stand

What reviewers say

LG C6 Series OLED TV (77")

  • 4.8 / 5923 ratings

Rated 4.8 out of 5 from 923 ratings, the C6 is received as a strong all-round OLED. Owners value the picture depth, gaming features and slim design. Complaints center on price and brightness in bright rooms.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, rich color and strong contrast, especially in dark rooms.
  • GamingPraised120Hz, low response time and four HDMI 2.1 ports are called out as a big plus for consoles and PCs.
  • BrightnessMixedThe evo panel is brighter than earlier C-series sets, but some owners still find it dimmer than Mini-LED in a sunlit room.
  • SoundCriticisedThe 2.2-channel speakers are seen as serviceable but thin, with many owners adding a soundbar.

Sony Bravia 8 II 77-inch OLED TV

Owners and reviewers rate the Bravia 8 II highly for contrast, color accuracy and motion, calling it one of the best-looking OLEDs for film. The recurring complaints are brightness in bright rooms and the price premium over LG's C-series.

What people mention
  • Picture contrastPraisedOwners say blacks are deep and HDR highlights pop against dark scenes.
  • BrightnessMixedReviewers find it bright enough for most rooms but dimmer than the brightest QD-OLED and Mini-LED rivals.
  • MotionPraisedSports and games look smooth thanks to the 120Hz panel and Sony's processing.
  • Viewing anglesPraisedColor and contrast stay consistent from the sides, so wide seating works.

Questions and answers

Which is better for gaming, the LG C6 or the Sony Bravia 8?
The LG C6. It has a 0.1ms response time, VRR up to 165Hz for PC and four HDMI 2.1 ports. The Sony also supports HDMI 2.1 and VRR with low lag, but tops out at 120Hz.
Which has better built-in sound?
The Sony Bravia 8. Acoustic Surface Audio+ uses actuators to vibrate the screen as a speaker, which gives clearer dialogue than the LG's 2.2-channel setup. Both decode Dolby Atmos.
Which is brighter in a bright room?
The LG C6. Its OLED evo panel is marketed as up to 3x brighter than earlier C-series sets. The Sony Bravia 8 uses a standard OLED panel and performs best in a dark room.
Do both support Dolby Vision?
Yes. Both handle Dolby Vision, HDR10 and HLG. The LG adds FILMMAKER MODE for director-intended playback.
Which smart platform is easier to use?
It depends on your habits. webOS 26 on the LG is simple and adds over 400 free channels. Google TV on the Sony integrates better with Android phones and supports Google Assistant, Alexa and Siri.
Is the Sony worth stepping up to over the LG?
Only if built-in sound and Google TV matter more to you than brightness and gaming refresh rate. On picture and gaming, the LG C6 is the stronger set.

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Buying guides that pick them

  • Best large OLED TVs
  • Best 77-inch and larger OLED TVs under $1,500
51.80 lbs. (23.50 kg)
—
HDR TypeHLG, HDR10—
Screen Resolution3840x2160 (4K Ultra HD)—
Release Year2026—
VRRYes—
Operating SystemwebOS—
Surround Sound FormatsDolby Atmos—
DisplayOLED evo, OLED—
BrandLG—
Television typeOLED TVs—
Smart techY—
StreamersNetflix, HBO Max, Disney+, YouTube, Prime Video…—
PlatformwebOS—
Virtual asst.Alexa—
HDMI number4—
Mount typeFreestanding—
High dynamic range formatHDR10—
Sound technologyDolby Atmos—
Color categoryBlack—