Is the Sony K-77XR80 worth it over an LG C5?

It gives you Sony's processing, motion handling and Google TV, which many viewers prefer for film. LG's C5 is usually brighter in small highlights and cheaper, so choose Sony if processing matters more than peak brightness.

Does it support 4K 120Hz and VRR for PS5 and Xbox?

Yes. The panel is 120Hz with VRR support, and the set has HDMI 2.1-capable inputs for 4K 120Hz gaming. Check which ports on the 77-inch model carry the full 2.1 feature set before you wall-mount.

Is OLED burn-in a real risk on this TV?

It can happen with static logos, tickers or game HUDs left on for long periods. Vary content and use the TV's pixel-shift and logo-dimming features to reduce the risk.

How bright is it in a sunny room?

It is bright enough for most living rooms but dimmer than the brightest QD-OLED and Mini-LED sets. In a very bright room with direct sun, a Mini-LED may hold up better.

The TV, a stand, the remote, batteries and a power cable. A wall mount and HDMI cables are not included.

Does it run Google TV?

Yes. It runs Google TV with Netflix, Sony Pictures Core and the major streaming apps built in, plus Ethernet and Wi-Fi.

Where is the Sony K-77XR80 cheapest?

At Walmart, for $2,298.00, as of our latest check.

Where can I buy the Sony K-77XR80?

8 stores we checked sell it, including Amazon, Younes Electric, eBay, Best Buy, Newegg.

Sony K-77XR80

Lowest price, any size

$2,298.00at WalmartChecked 55 min ago

Prices differ by screen size, and this one may be for a smaller size: check the size at the store.

Compared across 8 stores. Prices are checked against each store and labelled with when.

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What reviewers say

Owners and reviewers rate the Bravia 8 II highly for contrast, color accuracy and motion, calling it one of the best-looking OLEDs for film. The recurring complaints are brightness in bright rooms and the price premium over LG's C-series.

What people mention

Picture contrastPraisedOwners say blacks are deep and HDR highlights pop against dark scenes.
BrightnessMixedReviewers find it bright enough for most rooms but dimmer than the brightest QD-OLED and Mini-LED rivals.
MotionPraisedSports and games look smooth thanks to the 120Hz panel and Sony's processing.
Viewing anglesPraisedColor and contrast stay consistent from the sides, so wide seating works.
Price premiumCriticisedBuyers note it costs more than LG's C-series OLEDs with similar panel technology.
Burn-in riskMixedSome owners worry about static logos and news tickers leaving marks over time.

About the Sony K-77XR80

Sony Bravia 8 77" OLED 4K TV | K-77XR80

The Sony Bravia 8 77" OLED 4K TV | K-77XR80 is a premium large-screen television designed to deliver breathtaking visuals and immersive entertainment. Featuring advanced OLED technology and Sony’s intelligent processing, it produces perfect blacks, vibrant colors, and exceptional contrast for a true cinematic experience at home.

Display Size: 77-inch large screen for immersive home theater viewing.

Resolution: 4K Ultra HD (3840 × 2160) for stunning clarity and detail.

Panel Technology: OLED panel with self-lit pixels for perfect blacks and infinite contrast.

HDR Support: Supports multiple HDR formats for enhanced brightness and color accuracy.

Processor: Sony Cognitive Processor XR for real-time picture and sound optimization.

Smart Platform: Google TV with access to apps, streaming services, and voice control.

Audio Technology: Acoustic Surface Audio+ for sound directly from the screen.

Gaming Features: HDMI 2.1 support, low input lag, and smooth motion for gaming.

Connectivity: HDMI, USB, Wi-Fi, and Bluetooth for versatile connections.

Design: Ultra-slim and premium design with minimal bezels.