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LG C3 77" OLED TV vs Samsung S90D OLED 4K Smart TV

These are very different OLEDs despite sharing the panel technology. The LG C3 is a 77-inch cinema set: four HDMI 2.1 ports, Dolby Vision, WebOS, and the size that makes OLED's per-pixel contrast pay off in a dark room. The Samsung S90D here is the 48-inch model: a brighter QD-OLED panel with an anti-reflection coating, 144Hz motion, and a slim design, but no Dolby Vision. Buy the LG for a large, dark-room movie setup with Dolby Vision sources. Buy the Samsung for a smaller, brighter room where glare and gaming refresh rate matter more than size.

  • Choose the LG C3 if you want the biggest OLED picture for movies and Dolby Vision content in a room you can darken.
  • Choose the Samsung S90D if you sit closer, fight window glare, and want 144Hz gaming with a brighter QD-OLED panel.

Prices

  • LG C3 77" OLED TV: $1,719.83 at Newegg (checked today)
  • Samsung S90D OLED 4K Smart TV: $1,723.28 at Zaytoun Solutions (last seen Nov 12)
  • Difference: the LG C3 77" OLED TV is $3.45 cheaper than the Samsung S90D OLED 4K Smart TV at the latest prices (Nov 12 and Nov 14)
LG
LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series

LG C3 77" OLED TV

LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series

$1,719.83at NeweggChecked 12 h ago
See all prices and details
Visit Newegg

Store links may earn us a commission. Price via Klarna.

Pros
  • Huge 77-inch canvas for OLED contrast
  • Dolby Vision support for streaming and discs
  • Four HDMI 2.1 ports for consoles and a PC
  • WebOS is fast and has all major apps
  • AirPlay and WiSA wireless audio
Cons
  • Dim compared with QD-OLED in bright rooms
  • Glossy screen shows reflections
  • Only 120Hz
  • No local dimming (per-pixel light control instead)
Samsung
QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024

Samsung S90D OLED 4K Smart TV

QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024

$1,723.28at Zaytoun SolutionsChecked Nov 12
See all prices and details
Visit Zaytoun Solutions
Pros
  • QD-OLED color and brightness beat the C3
  • Anti-reflection screen handles daylight better
  • 144Hz for high-frame-rate gaming
  • Slim, near bezel-less design
  • Object Tracking Sound Lite follows the action
Cons
  • No Dolby Vision
  • 48 inches is small for a main living-room TV
  • Fewer size options at this spec level
  • Stand is basic

What separates them

LG C3 77" OLED TVSamsung S90D OLED 4K Smart TV
Screen size77 inches48 inches
Panel typeOLED (WOLED)QD-OLED
Peak brightnessModest full-screen brightness, best in dim roomsBrighter highlights and color volume
HDR formatsDolby Vision, HDR10OLED HDR, HDR10+; no Dolby Vision
Refresh rate120HzUp to 144Hz with Motion Xcelerator
HDMI4 HDMI 2.1 ports4 HDMI 2.1 ports
Screen treatmentGlossy panel, reflections visibleAnti-reflection coating
Smart platformWebOS with Google Assistant, AirPlay, WiSATizen with Google Assistant and Alexa

Price history

$1,723.28$1,231.83
Nov 8Nov 14
  • LG C3 77" OLED TV: lowest $1,231.83 on Nov 13 at Walmart; $1,719.83 on Nov 14.
  • Samsung S90D OLED 4K Smart TV: lowest $1,723.28 on Nov 12 at Zaytoun Solutions.

Prices at every store

LG C3 77" OLED TV

  • Tech For LessPre-owned

    In stock

    $1,339.49Free shippingChecked Nov 13
    Visit Tech For Less
  • NeweggNew

    In stock

    $1,719.83Free shippingChecked 12 h ago
    Visit Newegg
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,299.99Free shippingChecked Nov 13
    Visit Amazon
  • WalmartNew

    Out of stock

    $1,231.83Free shippingChecked Nov 13
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

All 9 stores and price history →

Samsung S90D OLED 4K Smart TV

  • eBayPre-owned

    Availability unknownSold by michiganserviceparts

    $199.95Free shippingChecked Nov 12
    Visit eBay
  • Zaytoun SolutionsNew

    Availability unknown

    $1,723.28Checked Nov 12
    Visit Zaytoun Solutions
  • WootRefurbished

    Availability unknown

    $1,949.99Checked Nov 12
    Visit Woot

Also available at

  • velnoriaotCheck price at velnoriaot
  • PC RichardCheck price at PC Richard

Store links may earn us a commission.

All 3 stores and price history →

Specs compared

SpecLG C3 77" OLED TVSamsung S90D OLED 4K Smart TV
Screen size77 in42 inches, 55 inches, 65 inches, 77 inches, 83 …
Resolution4K Ultra HD (2160P)4K (3,840 x 2,160)
Refresh rate120 Hzup to 144Hz
ColorBeigeBlack
HDRYesYes
DisplayOLED—
BrandLG—
Television typeOLED TVs—
Smart techY—
StreamersApple+—
PlatformWebOS—
Virtual asst.Google Assistant—
Show all 40 specsShow fewer specs
SpecLG C3 77" OLED TVSamsung S90D OLED 4K Smart TV
HDMI number4—
Mount typeFreestanding—
High dynamic range formatHDR10—
Sound technologyDolby Atmos—
Color categoryBlack—
ManufacturerLG Electronics—
Horizontal viewing angle178 º—
Vertical viewing angle178 º—
Video streaming quality2160—
Contrast ratio range

What reviewers say

LG C3 77" OLED TV

Professional reviewers and owners consistently praise the LG C3 for its outstanding picture quality, deep blacks, and gaming features. Many consider it one of the best OLED TVs available, though some mention that it doesn't get as bright as QD-OLED models and that burn-in is a concern for varied content.

What people mention
  • Picture qualityPraisedReviewers rave about the perfect blacks, vibrant colors, and excellent contrast.
  • BrightnessMixedSome say it's bright enough for most rooms, but others find it dimmer than QD-OLED TVs.
  • Gaming featuresPraisedHDMI 2.1, 120Hz, and VRR make it a top choice for gamers.
  • Burn-in riskCriticisedA few owners worry about permanent image retention with static content.

Questions and answers

Which is better for a bright living room?
The Samsung S90D. Its QD-OLED panel is brighter and its anti-reflection coating cuts glare. The LG C3 looks best in a dim or dark room.
Which has better picture quality?
The Samsung has punchier highlights and richer color volume. The LG wins on size and Dolby Vision, which matters for movie sources that carry it.
Is the LG C3 good for gaming?
Yes. It has four HDMI 2.1 ports, 120Hz, and low input lag. The Samsung goes to 144Hz, which only helps if your PC or console can feed that rate.
Do I need Dolby Vision?
If you watch Dolby Vision movies and shows on disc or streaming, the LG supports them and the Samsung does not. The Samsung handles HDR10+ instead.
Which lasts longer?
Both are OLEDs with similar panel life under normal use. QD-OLED can be more prone to burn-in with static logos, so vary content on either set.
Is the Samsung worth stepping down in size for?
Only if your seating distance suits 48 inches and you value brightness, glare handling, and 144Hz. For a big room, the 77-inch LG is the more immersive choice.

Ask our shopping agent

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  • QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024 vs Samsung QN48S85HAEXZA Smart TV 48" 4K OLED
  • QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024 vs LG OLED48C66LB 48 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV 2026
  • LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series vs LG OLED77C2PSC
  • QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024 vs LG OLED77C2PSC
  • LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series vs Samsung S85F 77 inch Ultra HD 4K Smart OLED TV (QN77S85FAFXZA)
  • LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series vs LG 55 C5 Series OLED Evo 4K UHD TV

Buying guides that pick them

  • Best 48-inch HDR TVs under $800
1000:1
—
Brightness200 Nits—
Number of speakers2—
Input/output typeWireless—
ConnectionsOptical S/PDIF, 1/8" Headphone Jack, HDMI, USB-…—
Height (without legs) (")38.7—
Height (including legs) (")40.7—
NFCNo—
Wireless & StreamingWiSA, AirPlay—
Local dimmingNo—
Smart Home SystemApple HomeKit, Amazon Alexa, Google Assistant—
MHLNo—
HDMI Version2.1—
HFRNo—
VRRYes—
Weight (without legs) (lb)51.8—
Operating SystemwebOS—
CECYes—
Depth (including legs) (")10.5—