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LG B5 Series OLED 4K TV (2025) vs Samsung S90D OLED 4K Smart TV

Both are 48-inch OLEDs with 4K, 120Hz-plus panels and four HDMI 2.1 ports, so the picture and gaming basics are close. The Samsung S90D edges ahead on motion (up to 144Hz) and adds an anti-reflection screen, which helps in bright rooms. The LG B5 counters with Dolby Vision support, a proven webOS app platform and broad G-Sync and FreeSync coverage. Buy the Samsung for a brighter room and faster console gaming; buy the LG if you watch a lot of Dolby Vision movies and want the simpler, well-established smart system.

  • Choose the LG B5 if you watch Dolby Vision movies and shows and want the familiar webOS app layout with long software support.
  • Choose the Samsung S90D if your room has windows or lamps facing the screen and you game on a console that can push past 120Hz.

Prices

  • LG B5 Series OLED 4K TV (2025): $299.99 at Best Buy (checked today)
  • Samsung S90D OLED 4K Smart TV: $1,723.28 at Zaytoun Solutions (last seen Nov 12)
  • Difference: the LG B5 Series OLED 4K TV (2025) is $1,423.29 cheaper than the Samsung S90D OLED 4K Smart TV at the latest prices (Nov 12 and Nov 14)
LG
LG OLED48B5P 48 inch Class B5 Series OLED AI 4K Smart webOS TV (2025)

LG B5 Series OLED 4K TV (2025)

LG OLED48B5P 48 inch Class B5 Series OLED AI 4K Smart webOS TV (2025)

4.3(18 ratings)
$299.99at Best BuyChecked 2 h ago
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • Dolby Vision support covers more streaming titles
  • G-Sync and FreeSync Premium for PC and console gaming
  • Four HDMI 2.1 inputs
  • webOS is fast and gets years of updates
  • Solid OLED contrast and wide viewing angles
Cons
  • No anti-reflection coating, so reflections show in bright rooms
  • Capped at 120Hz
  • Basic built-in speakers
  • Fewer owner ratings to judge long-term reliability
Samsung
QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024

Samsung S90D OLED 4K Smart TV

QE48S90D 48 Inch OLED 4K HDR Smart TV with Anti reflection Screen 2024

$1,723.28at Zaytoun SolutionsChecked Nov 12
See all prices and details
Visit Zaytoun Solutions
Pros
  • Anti-reflection screen cuts glare in bright rooms
  • Up to 144Hz for fast console and PC gaming
  • Object Tracking Sound Lite adds direction to audio
  • Four HDMI 2.1 inputs
  • Slim, near bezel-less design
Cons
  • No Dolby Vision
  • Reflective-free coating can slightly soften off-angle punch
  • Tizen layout differs from webOS and takes getting used to
  • Built-in sound is still thin without a soundbar

What separates them

LG B5 Series OLED 4K TV (2025)Samsung S90D OLED 4K Smart TV
Panel technologyOLED with self-lit pixels and Perfect BlackOLED with self-lit pixels and OLED HDR+
HDR formatsDolby Vision, HDR10 and HLGOLED HDR (HDR10+ base); no Dolby Vision
Peak refresh rate120Hz nativeUp to 144Hz with Motion Xcelerator
Screen coatingStandard glossy finishAnti-reflection screen
Variable refresh supportNVIDIA G-Sync, AMD FreeSync Premium and VRRVRR with 144Hz motion
SoundDolby Atmos with basic down-firing speakersDolby Atmos with Object Tracking Sound Lite
Smart platformwebOS 25 with Quick Cards and LG ChannelsTizen with Samsung apps and gaming hub
ProcessorAlpha 8 AI Processor Gen2NQ4 AI Gen2 Processor

Price history

$1,723.28$299.99
Oct 30Nov 14
  • LG B5 Series OLED 4K TV (2025): lowest $299.99 on Nov 7 at Best Buy; $299.99 on Nov 14.
  • Samsung S90D OLED 4K Smart TV: lowest $1,723.28 on Nov 12 at Zaytoun Solutions.

Prices at every store

LG B5 Series OLED 4K TV (2025)

  • Best BuyNew

    In stock

    $299.99Free shippingChecked 2 h ago
    Visit Best Buy
  • WalmartNew

    In stockSold by Electronic ExpressReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $899.99Free shippingChecked 2 h ago
    Visit Walmart
  • NeweggNew

    In stock

    $899.99Free shippingChecked 2 h ago
    Visit Newegg
  • mercari.comNew

    Availability unknown

    $575.00Checked Nov 8
    Visit mercari.com

Store links may earn us a commission. Some prices via Klarna.

All 14 stores and price history →

Samsung S90D OLED 4K Smart TV

  • eBayPre-owned

    Availability unknownSold by michiganserviceparts

    $199.95Free shippingChecked Nov 12
    Visit eBay
  • Zaytoun SolutionsNew

    Availability unknown

    $1,723.28Checked Nov 12
    Visit Zaytoun Solutions
  • WootRefurbished

    Availability unknown

    $1,949.99Checked Nov 12
    Visit Woot

Also available at

  • velnoriaotCheck price at velnoriaot
  • PC RichardCheck price at PC Richard

Store links may earn us a commission.

All 3 stores and price history →

Specs compared

SpecLG B5 Series OLED 4K TV (2025)Samsung S90D OLED 4K Smart TV
colorBlackBlack
Screen size48 in42 inches, 55 inches, 65 inches, 77 inches, 83 …
Resolution4K UHD4K (3,840 x 2,160)
Refresh rate120 Hzup to 144Hz
High DefinitionYesYes
HDTV Format4K4K
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, VGA, Ethernet,…Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Weight25.4 lb, 31.5 lb, 58.9 lb35.3 lb, 46.7 lb, 71.4 lb, 86.9 lb
Show all 40 specsShow fewer specs
SpecLG B5 Series OLED 4K TV (2025)Samsung S90D OLED 4K Smart TV
DisplayLED—
BrandLG—
Television typeLED TVs—
Smart techY—
Tv featuresHigh Dynamic Range—
StreamersNetflix—
PlatformWebOS—
HDMI number4—
Mount typeFreestanding—
High dynamic range formatDolby Vision, HDR10, HLG

What reviewers say

LG B5 Series OLED 4K TV (2025)

  • 4.3 / 518 ratings

Buyers rate it 4.3 out of 5 from 18 ratings.

What people mention
  • Picture qualityPraisedOwners highlight the OLED contrast and black levels as the main reason to buy.
  • GamingPraised120Hz, VRR and four HDMI 2.1 ports are called out as strong for consoles.
  • BrightnessCriticisedThe B5 is dimmer than C-series OLEDs, which shows in sunlit rooms.
  • SoundMixedDolby Atmos is supported, but built-in speakers are described as ordinary.
Reviews
  • You can get an LG B5 OLED for less than $900
  • LG’s 77-inch B5 OLED TV is down to $1,500 and comes with a $200 gift card
  • The LG B5 is a great entry-level OLED TV - especially at 50% off - X

Questions and answers

Which is better for a bright living room?
The Samsung S90D. Its anti-reflection screen handles windows and lamps better than the LG B5's standard glossy finish. The LG still wins on Dolby Vision content, so weigh glare against movie format support.
Which has better gaming features?
The Samsung goes up to 144Hz, which suits fast console and PC play. The LG caps at 120Hz but adds certified G-Sync and FreeSync Premium, which matters more for PC gamers with Nvidia or AMD cards.
Does the LG B5 support Dolby Vision and the Samsung not?
Correct. The LG B5 handles Dolby Vision, HDR10 and HLG. The Samsung S90D uses OLED HDR without Dolby Vision, so Dolby Vision titles fall back to HDR10 on it.
Which lasts longer?
Both use OLED panels with similar lifespans, and neither brand publishes a hard hour rating. LG promises up to five years of webOS updates, which keeps the B5's apps current longer on paper.
Is the Samsung worth stepping up to over the LG?
Step up if glare and 144Hz gaming matter most to you. Stay with the LG if Dolby Vision movies and the webOS app layout are your priority; the picture gap is small.
Do either need a soundbar?
Both have modest built-in speakers. The Samsung's Object Tracking Sound Lite is a bit more directional, but a soundbar improves either set for movies and games.

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—
Sound technologyDolby Atmos—
Horizontal viewing angle178 degrees—
Vertical viewing angle178 degrees—
Video streaming quality4K Ultra HD—
Contrast ratio range0000:0—
Brightness0 nt—
Number of speakers1—
Input/output quantity1—
Recommended locationIndoor—
Has nrtl listing certificationN—
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+—
Width42.1 in wide—
Depth1.8 in deep—
HDMI Ports4 HDMI ports—
Screen Size Class48 inches—
High Dynamic Range (HDR)true—
OLED TechnologyStandard OLED—
Motion Enhancement TechnologyOLED Motion—
  • Best 48-inch HDR TVs