LG C3 77" OLED TV vs Samsung S85F 77" OLED TV

Both are 77-inch 4K OLEDs at 120 Hz, so picture fundamentals are close: perfect blacks, wide viewing angles and smooth motion. The LG C3 is the more established set, with four HDMI 2.1 ports, Dolby Vision and Dolby Atmos, and a long track record with reviewers and owners. The Samsung S85F is a strong alternative with dual voice assistants and Samsung's anti-glare coating, but it lacks Dolby Vision. Buy the LG for movies and mixed use; buy the Samsung if you want a matte screen in a bright room or already live in Samsung's ecosystem.

• Choose the LG C3 if you watch Dolby Vision movies, game on more than two consoles or devices, or want the set with the deepest reviewer and owner track record.
• Choose the Samsung S85F if glare is a problem in your room or you want Alexa and Google Assistant built in alongside Samsung's matte-screen handling.