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LG G5 OLED evo TV vs Samsung S90H 77" OLED 4K TV

Both are 4K OLED TVs with 165Hz gaming support and anti-glare screens, so the split comes down to size, brightness and platform. The LG G5 uses Tandem OLED with Brightness Booster Ultimate and a flush One Wall mount, and its a11 processor handles upscaling and Dolby Vision well. The Samsung S90H tops out at 77 inches, runs Tizen with Google Assistant and Alexa built in, and carries a higher owner rating from a smaller sample. Buy the LG for the brightest OLED picture and the widest size range; buy the Samsung if 77 inches and Tizen apps matter more than peak brightness.

  • Choose the LG G5 if you want the brightest OLED panel, Dolby Vision, and a size from 48 to 97 inches.
  • Choose the Samsung S90H if you want a 77-inch OLED with Tizen, built-in voice assistants, and glare-free handling in a bright room.

Prices

  • LG G5 OLED evo TV: $1,399.99 at Amazon (last seen Nov 10)
  • Samsung S90H 77" OLED 4K TV: $1,997.99 at Walmart (checked today)
  • Difference: the LG G5 OLED evo TV is $598.00 cheaper than the Samsung S90H 77" OLED 4K TV at the latest prices (Nov 10 and Nov 11)
LG
LG G5

LG G5 OLED evo TV

LG G5

4.8(9,200 ratings)
$1,399.99at AmazonChecked 16 h ago
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Tandem OLED panel with the highest brightness LG has put in a G-series TV
  • Dolby Vision and Dolby Atmos support
  • Four HDMI 2.1 ports at 165Hz with G-Sync and FreeSync Premium
  • Flush wall bracket included
  • Six sizes from 48 to 97 inches
Cons
  • No built-in Alexa or Google Assistant
  • webOS app selection is narrower than Tizen
  • Brightest settings can push power use up
Samsung
Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026

Samsung S90H 77" OLED 4K TV

Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026

4.9(866 ratings)
$1,997.99at WalmartChecked 52 min ago
See all prices and details
Visit Walmart
Pros
  • Glare Free coating keeps reflections down in bright rooms
  • Tizen with Google Assistant and Alexa built in
  • HDR10+ support for Samsung and Amazon content
  • 165Hz gaming via the Ultimate Gaming Pack
  • High owner rating
Cons
  • No Dolby Vision
  • Only one screen size, 77 inches
  • Wall mount not included

What separates them

LG G5 OLED evo TVSamsung S90H 77" OLED 4K TV
Screen sizes48, 55, 65, 77, 83 and 97 inches77 inches only
Peak brightnessBrightness Booster Ultimate, up to 45% brighter than the prior generationStandard OLED brightness with Glare Free coating
HDR formatsDolby Vision, HDR10 and HLGHDR10, HDR10+ and HLG, no Dolby Vision
Refresh rate165Hz with G-Sync, FreeSync Premium and VRRUp to 165Hz through the Ultimate Gaming Pack
Smart platformwebOS with Netflix and Disney+Tizen with Netflix, Prime Video and YouTube
Voice assistantsMagic Remote voice control, no built-in Alexa or Google AssistantGoogle Assistant and Amazon Alexa built in
MountingOne Wall Design flush bracket included in the boxStandard VESA stand or wall mount, sold separately
Owner rating4.8 from about 9,200 ratings4.9 from 866 ratings

Price history

$1,997.99$199.99
Oct 27Nov 11
  • LG G5 OLED evo TV: lowest $199.99 on Nov 7 at LG; $299.99 on Nov 11.
  • Samsung S90H 77" OLED 4K TV: lowest $1,997.99 on Nov 6 at Best Buy; $1,997.99 on Nov 11.

Prices at every store

LG G5 OLED evo TV

  • WalmartNew

    In stockSold by Seller

    $1,399.99Free shippingChecked Nov 8
    Visit Walmart
  • Enervee CANew

    In stock

    $1,999.99Free shippingChecked Nov 9
    Visit Enervee CA
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,399.99Free shippingChecked 16 h ago
    Visit Amazon
  • AVLgear.comNew

    Availability unknown

    $1,996.99Checked Nov 8
    Visit AVLgear.com

Also available at

  • LGCheck price at LG
  • DoorDashCheck price at DoorDash
  • eBayCheck price at eBay

Store links may earn us a commission.

All 8 stores and price history →

Samsung S90H 77" OLED 4K TV

  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $1,997.99Free shippingChecked 52 min ago
    Visit Walmart
  • Best BuyNew

    In stock

    $1,997.99Free shippingChecked 52 min ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $1,997.99Free shippingChecked 52 min ago
    Visit Abt Electronics
  • NeweggNew

    In stock

    $1,997.99Free shippingChecked 52 min ago
    Visit Newegg

Store links may earn us a commission. Some prices via Klarna.

All 11 stores and price history →

Specs compared

SpecLG G5 OLED evo TVSamsung S90H 77" OLED 4K TV
Display TypeOLEDOLED
Resolution4K2160p (4K)
HDTV Format4K UHD4K
Refresh Rate165Hz100 Hz
Anti-GlareGlare and reflection free, Glare freeYes
HDMI Ports44
CEC EnabledYes (Simplink (HDMI CEC))Yes
HDR formatsDolby Vision IQ, HDR10, HLGHDR10, HDR10+, HLG
High DefinitionYesYes
ColorBlackBlack
Screen FormFlatFlat
Assistant SupportAmazon AlexaGoogle Assistant, Amazon Alexa
Show all 40 specsShow fewer specs
SpecLG G5 OLED evo TVSamsung S90H 77" OLED 4K TV
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Screen Size65 inches77 in
Supported Streaming ServicesYouTubeNetflix, Prime Video, YouTube
Weight37 lb, 48.5 lb, 86 lb71.4 lb
Network FunctionalitySmart TV—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—

What reviewers say

LG G5 OLED evo TV

  • 4.8 / 59,200 ratings

Reviewers rate the G5 highly, with 4.8 out of 5 from about 9,200 ratings, and consistently praise its picture, brightness and gaming performance.

What people mention
  • Picture qualityPraisedOwners call the picture outstanding, with deep blacks and accurate colors.
  • BrightnessPraisedThe panel is described as very bright and glare-free, even in bright rooms.
  • GamingPraisedHigh refresh rate and VRR support make it a favorite for gaming and movies.
  • RemoteCriticisedSeveral reviewers say the remote is a letdown.

Samsung S90H 77" OLED 4K TV

  • 4.9 / 5866 ratings

Rated 4.9 out of 5 from 866 ratings, owners are highly positive. They single out the glare-free screen and picture depth, with few complaints beyond size and weight.

What people mention
  • GlarePraisedOwners say the glare-free coating keeps reflections down in bright rooms.
  • Picture qualityPraisedReviewers praise deep blacks, contrast and color from the self-lit pixels.
  • GamingPraisedHigh refresh gaming with the Ultimate Gaming Pack is called smooth.
  • SoundMixed
Reviews
  • I've tested the four best flagship OLED TVs side-by-side – which should you buy in the Black Friday sales?
  • Best TVs of 2026: Expert Tested, Compared and Reviewed - CNET
  • LG G5 Series OLED TV Just Won CNET's Lab Award for Color Accuracy - CNET
  • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearch

Questions and answers

Which is better for a bright living room?
The LG G5. Its Brightness Booster Ultimate panel reaches higher peak brightness than the S90H, and both have anti-glare coatings. The Samsung's Glare Free layer helps, but the LG wins on raw light output.
Which has better gaming features?
They are close. Both reach 165Hz with VRR, and the LG adds G-Sync and FreeSync Premium plus four HDMI 2.1 ports. The Samsung needs its Ultimate Gaming Pack enabled to hit 165Hz.
Does the Samsung support Dolby Vision?
No. The S90H handles HDR10, HDR10+ and HLG. The LG G5 supports Dolby Vision, which matters if you watch Dolby Vision movies and shows.
Is the LG worth stepping up to over the Samsung?
If you want a size other than 77 inches, Dolby Vision, or the brightest OLED picture, yes. If you mainly want Tizen apps and built-in Alexa or Google Assistant at 77 inches, the Samsung covers that.
Which lasts longer?
Neither maker publishes a lifespan figure, and both use self-lit OLED pixels. The LG G5's Tandem OLED structure is designed to raise brightness without stressing the panel as much, which may help long-term durability.
Can I wall-mount both?
Yes. The LG G5 ships with its One Wall Design flush bracket. The Samsung S90H uses a standard VESA pattern, but you buy the mount separately.

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Buying guides that pick them

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Max Resolution V-Sync
VRR
—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast ratio—
Image Contrast RatioPerfect contrast—
Viewing AngleWide viewing angles—
Viewing Angle (Vertical)178 o—
Menu LanguageSpanish, English, French—
Smart TVYes—
Internet Streaming ServicesNetflix, Disney+—
Network ConnectivityWi-Fi 6E, Ethernet—
Video InterfaceHDMI—
PC InterfaceHDMI—
Expansion SlotsCI+—
Display size options48in, 55in, 65in, 77in, 83in, 97in—
Screen technology4K Tandem OLED—
Gaming features165Hz (4K), ALLM, FreeSync, G-Sync—
Operating systemwebOS—
Ports and connections4x HDMI 2.1, 3x USB-A, Wi-Fi 6e, Ethernet—
Brightness Booster Ultimate83/77/65/55G5—
The 40 W 2.1 speakers are seen as fine for everyday TV but thin for movies.