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LG OLED evo AI W6 vs Samsung S95F OLED TV

Both are 77-inch 4K OLEDs with 165Hz panels and a separate connection box, so the picture and motion experience is close. The LG W6 is the pick for a clean wall install: its 9.9mm wallpaper design and flush mount hide everything, and reviewers rate the anti-glare finish highly. The Samsung S95F is the better all-round TV: stronger built-in audio with Dolby Atmos and Object Tracking Sound+, a brighter QD-OLED panel, and a more familiar smart platform. Choose the LG for design and mounting; choose the Samsung for sound and everyday use.

  • Choose the LG OLED evo AI W6 if you want a near-invisible wall-mounted TV with no cables and you will pair it with a soundbar or AV receiver.
  • Choose the Samsung S95F if you want the best built-in sound and a brighter picture without adding a soundbar.

Prices

  • LG OLED evo AI W6: $3,699.99 at Enervee NY (last seen Nov 9)
  • Samsung S95F OLED TV: $3,329.99 at Best Buy (last seen Nov 9)
  • Difference: the Samsung S95F OLED TV is $370.00 cheaper than the LG OLED evo AI W6 at the latest prices (Nov 9)
LG
LG OLED evo AI W6

LG OLED evo AI W6

4.7(59 ratings)
$3,699.99at Enervee NYChecked Nov 9
See all prices and details
Visit Enervee NY
Pros
  • Flush wallpaper mount with no visible cables
  • Zero Connect box sends video and audio wirelessly
  • Strong anti-glare coating for bright rooms
  • Four HDMI ports
Cons
  • Built-in sound is basic for a flagship
  • Wireless box needs clear line of sight within 30 feet
  • Wallpaper design limits stand options
Samsung
Samsung 77-Inch S95F OLED TV

Samsung S95F OLED TV

Samsung 77-Inch S95F OLED TV

$3,329.99at Best BuyChecked 20 h ago
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • Brighter QD-OLED panel
  • 8-speaker Dolby Atmos with Object Tracking Sound+
  • 165Hz motion for gaming
  • Tizen platform with Bixby and Alexa
Cons
  • One Connect Box still needs a cable to the panel
  • Thicker profile than the LG wallpaper design
  • No Siri or Google Assistant built in

What separates them

LG OLED evo AI W6Samsung S95F OLED TV
Design and mounting9.9mm wallpaper panel mounts flush with no visible wiresInfinity One slim design but still a conventional wall mount
Connection boxZero Connect box transmits video and audio wirelessly up to 30 feetOne Connect Box still needs a cable to the TV
Panel brightnessBrightness Booster Ultra, up to 3.9x brighter than entry OLEDQD-OLED with OLED HDR Pro, generally brighter in highlights
Built-in audioStandard built-in speakers, best paired with a soundbar8-speaker Dolby Atmos with Object Tracking Sound+
Refresh rate120Hz per the listing, 165Hz per LG's page165Hz with Motion Xcelerator
Anti-glareReflection Free Premium coatingStandard OLED anti-reflection
Voice assistantsGoogle Assistant and SiriBixby and Alexa
Smart platformLG webOSSamsung Tizen

Price history

$5,299.99$3,329.99
Oct 30Nov 10
  • LG OLED evo AI W6: lowest $3,696.99 on Oct 30; $5,299.99 on Nov 10.
  • Samsung S95F OLED TV: lowest $3,329.99 on Nov 10 at Best Buy.

Prices at every store

LG OLED evo AI W6

  • Enervee NYNew

    In stock

    $3,699.99Checked Nov 9
    Visit Enervee NY
  • Best BuyNew

    In stock

    $5,299.99Free shippingChecked 1 h ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $5,299.99Free shippingChecked 1 h ago
    Visit Abt Electronics
  • Enervee CANew

    Availability unknown

    $3,699.99Checked Nov 1
    Visit Enervee CA

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Samsung S95F OLED TV

  • Best BuyNew

    In stock

    $3,329.99Free shippingChecked 20 h ago
    Visit Best Buy
  • NeweggNew

    In stock

    $4,297.99Free shippingChecked 20 h ago
    Visit Newegg
  • QuillNew

    Out of stock

    $3,799.00Free shippingChecked 20 h ago
    Visit Quill

Store links may earn us a commission. Some prices via Klarna.

All 3 stores and price history →

Specs compared

SpecLG OLED evo AI W6Samsung S95F OLED TV
Resolution3840 x 21604K
Display TypeOLEDOLED
HDRYesOLED HDR Pro
Refresh Rate120 Hz165Hz
Screen Size77 inches77"
High DefinitionYes—
HDTV Format4K—
ColorBlack—
Screen FormFlat—
Assistant SupportGoogle Assistant, Siri—
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Optical Audio—
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+—
Show all 23 specsShow fewer specs
SpecLG OLED evo AI W6Samsung S95F OLED TV
Width67.4 in wide—
Depth0.4 in deep—
Weight73 lb—
HDMI Ports4 HDMI ports—
Anti-GlareYes—
Processor—NQ4 AI Gen3 Processor
Audio—Dolby Atmos® with Object Tracking Sound+
Speaker count—8-speaker
Voice assistants—Bixby and Alexa
Motion technology—

What reviewers say

LG OLED evo AI W6

  • 4.7 / 559 ratings

Rated 4.7 out of 5 from 59 ratings, the W6 draws praise for its flush wall look and OLED picture. Buyers flag the price and the care the wireless setup needs.

What people mention
  • DesignPraisedOwners like how thin the panel is and how flat it sits against the wall.
  • Wireless linkMixedThe Zero Connect box is convenient, but placement and line of sight matter.
  • PicturePraisedReviewers call out perfect blacks, strong color and good brightness.
  • GlarePraisedThe reflection-free coating is noted as helpful in bright rooms.

Samsung S95F OLED TV

Reviewers rate the S95F among the best OLEDs of its year, praising its brightness, colour volume and gaming features. Owners like the picture and the single-cable setup; the recurring complaints are the missing Dolby Vision and the price of the flagship line.

What people mention
  • BrightnessPraisedReviewers say it is one of the brightest OLEDs available, with highlights that hold up in a lit room.
  • GamingPraisedThe 165Hz panel, VRR and low input lag are called top-tier for console and PC play.
  • Dolby VisionCriticisedOwners and reviewers note it only supports HDR10+, so Dolby Vision discs and streams fall back to HDR10.
  • Burn-inMixedSome owners worry about static logos and tickers on a QD-OLED; others report no issues with normal mixed viewing.

Questions and answers

Which is better for a bright living room?
The Samsung S95F is usually the brighter of the two, which helps in a sunlit room. The LG W6 counters with a Reflection Free coating that cuts glare. If you watch a lot in daylight, lean Samsung; if reflections bother you most, lean LG.
Do I need a soundbar with either TV?
The Samsung S95F has 8 speakers and Dolby Atmos with Object Tracking Sound+, so it stands alone well. The LG W6 has basic built-in audio, so budget for a soundbar or use an AV receiver.
Which is easier to wall mount?
The LG W6 is built for it: a 9.9mm panel and flush mount with the Zero Connect box handling inputs wirelessly. The Samsung S95F mounts normally and still runs a cable from its One Connect Box to the panel.
Which is better for gaming?
Both reach 165Hz with low input lag on their game modes, so they are close. The Samsung adds Motion Xcelerator 165Hz and four HDMI 2.1-class ports; the LG also has four HDMI ports. Pick by platform preference more than speed.
Is the LG W6 worth stepping up to over the Samsung?
Only if the cable-free wall look matters to you. The Samsung gives you better sound and a brighter picture for less fuss. The LG's advantage is design, not picture quality.
Which lasts longer?
Both use OLED panels with similar lifespans and burn-in risk if static logos sit on screen for hours. Neither has a clear durability edge; use screen-shift and logo-dimming settings on either.

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Buying guides that pick them

  • Best OLED TVs 95 inches and larger
Motion Xcelerator 165Hz
Model code—QE77S95FATXXU